Варіант 4

Globalization

1. The transformations in the world marketplace have been extensive, and in many cases rapid. Local industries operating in protected national economies are challenged by integrated global markets contested by global players. National borders are becoming increasingly irrelevant as liberalization and privatization take place. This has led to such phenomena as the growing scale and mobility of the world’s capital markets and many companies’ ability to leverage knowledge and talent across borders. Even the biggest companies in the biggest home markets cannot survive on taking their situation as a given if they are in global industries such as automobiles, banking, consumer electronics, entertainment, pharmaceuticals, publishing or travel services. Rather than seeking to maximize their share of the pie in home markets, they have to seek to maximize the size of the pie by having a presence in all of the major markets of the world.

2. Globalization is based on the belief that the world is becoming more homogeneous and that distinctions between national markets are not only fading but, for some products, will eventually disappear. As a result companies need to globalize their international strategy by formulating it across markets to take advantage of underlying market, cost, environmental, and competitive factors.

3. Given the opportunities and challenges provided by the new realities of the marketplace, decision makers have to engage in strategic planning to match markets with products and other corporate resources more effectively to strengthen the company’s long-term competitive advantage. The planning process should start with clear definition of the business for which strategy is to be developed. In formulating global strategy for the chosen business, the decision makers have to assess and make choices about markets and competitive strategy to be used in penetrating them.

I. Знайдіть у тексті та випишіть еквіваленти таких слів та словосполучень:

місцеве виробництво; бути присутнім на основних ринках; використовувати переваги ринкових факторів; забезпечити відповідність продуктів ринку; посилювати довгострокову конкурентоспроможну перевагу компанії; проникати на ринки

Найдите в тексте и выпишите эквиваленты следующих слов и словосочетаний:

местное производство; присутствовать на основных рынках; использовать преимущества рыночных факторов; обеспечить соответствие продуктов рынку; усилить долгосрочное конкурентоспособное преимущество компании; проникать на рынки

II. Перекладіть письмово абзац 1.

Переведите письменно абзац 1.

III. Випишіть з тексту речення з модальними дієсловами та перекладіть їх.

Выпишите из текста предложения с модальными глаголами и переведите их.

IV. Поставте 5 запитань до абзацу 3 та запишіть їх.

Поставьте 5 вопросов к абзацу 3 и запишите их.

V. Дайте письмові відповіді на запитання.

Письменно ответьте на вопросы.

1. What do companies have to seek to survive?
2. Why do managers need to engage in strategic planning?

Дата добавления: 2015-07-14