Role play this situation.

You are senior managers at medical drugs manufacturing. Your company is losing market share. You strongly suspect your main rival is using unfair methods to promote its products.

For example, you are almost sure that your rival has been:

a) making cash payments to main dealers

b) offering expensive gifts to important customers

Hold a meeting to consider how to solve the problem.

PROJECT WORK

‘Code of good practice’

26 You are a president of a chemical company. Create a written ‘Code of good practice’ for your engineers, think of the design and present it to your employees. (Use any information from Unit 9 you think will be useful.)

WRITING

27 As one of the senior managers at medical drugs manufacturing prepare a written report on the results of the meeting. Put there the following:

• problem description in short
• ways of problem solving
• measures to prevent similar problems in future

CHECKLIST

Assess your progress in this unit. Tick (ü) the statements which are true.

	I can distinguish ethical engineering activities from unethical ones.
	I know what ‘Code of Ethics for Engineers’ performs.
	I can talk about professional obligations of engineers.

UNIT 5

Company Structure and Corporate Culture

STARTING UP

1 Discuss these questions.

• What do you think “company” means?
• What do you think ‘ global company’ mean?
• What global companies can you think of?
• What industries are they in?

2 Listen and fill in the missing information.

Companies are involved in many activities, for example 1__________, in a range of different industries, such as 2__________. Many well-known companies are 3___________, these are companies which 4__________ in a number of countries.

Multinationals often have a complicated structure. There is usually 5___________. This company owns other companies or parts of other companies. These other companies are called 6___________.

Дата добавления: 2015-10-31