Selling more

5.1 About Business – Viral marketing

1. to spread viral ads	To stimulate advertising messages or images distribution through social networks by computer users without realizing that they are sharing not just interesting image, but an advertisement	распостранять вирусную рекламу
2. suspense	a feeling of excitement or anxiety when you do not know what will happen next	Интрига
3. to create a buzz	To cause a lot of activity, noise, and excitement	создавать шумиху
4. to entertain the audience	to amuse or interest people in a way that gives them pleasure	развлекать аудиторию
5. to be lured by the prospect	To be attracted as a customer by some promises	быть соблазненным перспективой
6. to rely on	to trust or depend on someone or something to do what you need or expect them to do	полагаться на
7. negligible	too slight or unimportant to have any effect	ничтожный, не принимаемый в счет
8. victim of its own success	someone who suffers because of his achievement	жертва собственного успеха
9. to give an edge	To give an advantage	Давать преимущество
10. to go mainstream	To become available for a wide audience	стать общедоступным

5.2 Vocabulary – The marketing mix

1. mix coherency	Logical connection between mix components	Связанность составляющих комплекс маркетинга
2. to refer to / to refer to as	to mention or speak about someone or something / to call or name something	Упоминать / именовать, называть
3. product life cycle	stages of product life from production to discontinuing	жизненный цикл товара продукта
4. undercover marketing	Hidden marketing, when consumers don’t realize that the product is being marketed to them	скрытый маркетинг
5. product placement	A type of advertising when a company has some of its products used as props in a film or television show	размещение товаров в кино и передачах
6. to flood the market	to produce and sell a very large number of one type of thing, so that the price goes down	Наполнять рынок товарами
7. BOGOF = buy one get one free	A special offer provided by a shop when you get one product for free after you have bought something	покупаешь один - второй бесплатно
8. Loss leader	a sales promotion technique which attracts customers into a shop and encourages sales of another product	товар, продаваемый с убытком с целью привлечения покупателей к другим товарам
9. tying	a sales promotion technique when sales of one product depend on the customer buying another	Связка
10. bundling	a sales promotion technique of selling several products together as one combined product	Пакетирование

5.4 Speaking – Dealing with objections

1. to object / objections	to feel or say that you oppose or disapprove of something/ a reason that you have for opposing or disapproving of something, or something you say that expresses this	Возражать / возражение
2. to take the plunge	To have enough courage to do something	отважиться
3. How do you justify that?	How can you explain it in a reasonable way?	Как Вы это обоснуете?
4. If you pay peanuts, you get monkeys.	An employer who pays low wages will have bad staff. Or a customer who pays too low prices will get bad quality	Как нам платят, так мы и работаем.
5. to threaten the customer	to say that you will cause customers harm or trouble if they do not do what you want	Запугать покупателя
6. to obtain info	To get/receive information	Получить инфомацию
7. to postpone the payment	to change the date or time of payment to a later one	Отложить оплату
8. to be worth doing	used to say that something is interesting, useful, or helpful	Стоящее того, что бы сделать
9. a particular reason	A certain or specific cause for something	Конкретная причина
10. to afford the insurance	to have enough money to buy or pay for insurance	Позволить себе страховку

5.5 Writing – Mailshots and sales letters

1. mailshot	advertisements or information that a company sends to many people at one time by post	Рассылка по почте
2. credential	someone's education, achievements, experience etc that prove they have the ability to do something	Диплом, сертификат, подтверждение
3. to subscribe to	to pay money, usually once a year, to have copies of a newspaper or magazine sent to you, or to have some other service	Подписаться
4. issues that matter	subjects or problems that are worth paying attention to	Вопросы, которые имеют значение
5. daily podcast	a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication which are posted every day	Ежедневный подкаст
6. to give references	To provide some information that tells a customer where he/she can find the information he/she wants	Давать ссылки
7. market follower	A firm that is happy to follow the leaders in a market place without challenging them, perhaps taking advantages of opportunities created by leaders without the need for much marketing investment of its own.	Последователь
8. advance fee fraud	an illegal way of getting money from someone by sending them an email promising that they will make a lot of money if they invest in a business activity which does not really exist	получение денег авансового платежа обманным путём «нигерийские письма»
9. to avoid disappointment	To prevent a feeling of unhappiness because something is not as good as you expected, or has not happened in the way you hoped from happening	Избежать разочарования
10. significant gains	A large amount of money or something else which you get	Значительный заработок, достижение

5.6 Case Study – Backchat Communications

1. to continue to evolve	No to stop changing and improving	Продолжать изменяться, развиваться
2. to run a courier service	To manager a company that is paid to take packages somewhere	Управлять службой экспресс-доставки
3. mobile phone fleet	A number of mobile phones a company owns	Мобильные телефоны компании
4. GPS = geo-positioning	Defining the exact location of someone or something on the planet	Глобальная система местоопределения
5. handset features	Characteristics of the part of a telephone which you hold next to your ear	Характеристики телефонной трубки
6. discounts negotiable	a reduction in the usual price of something which is not final and can be discussed	Скидка, размер которой может обсуждаться
7. approximate appropriate number	Not exact but close to the exact number of something	Приблизительное число
8. user profile	a collection of settings that customize your computer, phone or player to look the way you want it to as a user	профиль системы, настроенной пользователем
9. spare battery	An extra battery for your phone which you use in case the first one goes low	Дополнительная батерея
10. Bluetooth headset	a set of headphones, often with a microphone attached	Гарнитура «Bluetooth»

Дата добавления: 2015-07-10