Homework

Exercise 1. Pronounce these words using the transcription given below.

[kǝm′pi:t], [faund], [′ɔ:θǝ], [faɪǝ], [tǝ′mɔrǝu], [sǝ′vaɪv], [kǝn′dɪʃǝn],

[ɔb′dʒektɪv]

Exercise 2. Pronounce the words observing the rules of reading.

recognize, execute, interrogate, conduct, apprentice, employ, produce,

success, attend

Exercise 3. Underline the correct verb form given in brackets.

1. He regularly (is investing/invests) in new projects. 2. Our Office

Manager always (answers/is answering) all phone calls. 3. Our Product

Manager (is disseminating/disseminates) the information about the

meeting at the moment. 4. Our competitors sometimes (make/are making)

presentations in the Town Hall. 5. We always (are trying/try) to find the best

solution. 6. We (are improving/improve) our packaging this season.

Exercise 4. Make up nouns and adjectives using the suffixes given below.

– er/or: survive, develop, conduct, inform, research;

– ition: collect, compete, organize;

– ment: develop, move, invest;

– ic, -ous, -ed, -able: academy, numeral, talent, charity

Exercise 5. Make these sentences interrogative using the question words in

brackets.

1. This entrepreneur is building an indoor pool in our district (where).

2. Wealthy people support charitable organizations (what kind of). 3. The

assembly line works well (how). 4. The pay rate is increasing considerably

at the moment (how). 5. He always sets new trends in fashion (what

sphere). 6. His palace consists of 15 rooms (how many rooms).

Exercise 6. Translate the sentences from Russian into English.

1. Наш отдел соревнуется с отделом закупок. 2. Наша компания

вносит существенный вклад в развитие образования. 3. Мы всегда

приглашаем заслуженных людей на наши встречи. 4. Мы пригла-

шаем честных и предприимчивых людей для работы в нашем офисе

в летний период. 5. В данный момент мы расширяем свою клиент-

скую базу. 6. Господин Круглов руководит отделом сбыта.

READING

Text 1

Exercise 1. Read the text about Donald Trump.

Donald Trump is a self confident and extravagant businessman. People

recognize him wherever he comes. His interests include real estate,

entertainment, gaming, and sports. Trump also owns part of the three

largest beauty competitions in the world such as Miss Universe, Miss USA

and Miss Teen USA. He is also a successful author with several best selling

business books. They are The Art of the Deal, The Art of Survival and How

to get Rich. Donald Trump is a member of several civic and charitable

organizations and is a generous philanthropist.

Moreover, Donald Trump is the founder of the Trump University that

teaches business students online. The courses available are about real estate

investing, successful entrepreneurs, business management, and career

success.

Besides, Donald Trump has his own reality TV programme, The

Apprentice. The program is a selection of candidates who compete against

each other in the area of business to ultimately become Donald Trump’s

apprentice. Millions of viewers watch the programme each week and it is

very successful. Now Donald Trump is at his reality show. The losing

contestants are facing the interrogation. Donald Trump and two advisors

are discussing their performances and eliminating one of them. Donald

Trump is giving his famous “You’re fired” sentence.

Exercise 2. Match the words (1–10) with their translations (A–J).

1. contestant A. развлечение

2. entertainment

3. gaming

4. beauty competition

5. survival

6. interrogation

7. performance

8. selection

9. advisor

10. sentence

B. конкурс красоты

C. опрос, допрос

D. советник, консультант

E. противник, конкурент

F. отбор

G. деятельность, выполнение

H. приговор

I. выживание

J. азартная игра

Exercise 3. Find in the text the words which mean

1) philanthropic

2) ready, on hand

3) sure of oneself

4) for people

5) unsuccessful

6) unusual

7) helping people

8) finally

Exercise 4. Say whether these sentences are true or false. Use the phrases:

That’s right. That’s correct. That’s true.

It’s false. It’s incorrect. It’s not true.

1. Donald Trump is an unusual businessman.

2. He is very popular with people.

3. His interests are varied.

4. Donald Trump is a member of some organizations whose goal is to

help poor people.

5. The courses that he offers at his University are for business students.

6. His TV reality show is a selection of people who compete to become

Miss Universe.

7. Thousands of viewers watch his programme each week.

8. Donald Trump’s famous sentence is “You’re fired”.

Exercise 5. Answer the questions about the text.

1. What kind of businessman is Donald Trump?

2. What are his interests?

3. How many competitions does he own?

4. Do his books sell well?

5. What are the names of his books?

6. What courses does Donald Trump offer at his University?

7. What is his reality show about?

8. Where is he now? What is he doing?

Exercise 6. Read the dialogue. Reproduce the dialogue in pairs.

– Who is this person in the picture?

– Oh, it is a very famous businessman. His name is Donald Trump.

– He looks self-confident.

– I agree. He is a very extravagant person. He is wealthy too. He owns

real estate and entertainment business that includes gaming, sport and large

beauty competitions.

– Do beauty competitions such as Miss Universe, Miss USA and Miss

Teen USA belong to him? I often watch them on TV.

– You are right. They are his programmes. Besides, there is the Trump

University that teaches business students online. It also belongs to him.

Would you like to be Donald Trump’s apprentice? A lot of young people

compete with each other to be his pupil.

– I’d love to.

– Then take part in his TV reality show. You have a chance. But

remember Mr. Trump is strict. Many people know his famous sentence

“You are fired”.

– Oh.

Exercise 7. Work in pairs. Ask each other questions about Donald Trump’s

interests.

Exercise 8. Translate the text about Donald Trump from Russian into

English.

Дональд Трамп известен своим неординарным имиджем. Он не

только бизнесмен, но и телезвезда. Он ведет популярное реалити-

шоу о бизнесе «Кандидат». У него есть свой гостиничный бизнес. Он

имеет свой собственный бренд. Он строит дома для богатых людей.

Трамп умеет заключать сделки.

Text 2

Exercise 1. Read the text about James C. Collins III.

James C. “Jim” Collins, III is an American business consultant, author,

and lecturer on company sustainability and growth. He is 54 years old now.

He has the Distinguished Teaching Award for research and teaching at

Stanford University’s Graduate School of Business. Jim Collins frequently

contributes to Harvard Business Review, Business Week, Fortune and other

magazines, journals, etc. He is also the author of several books: “Built to

Last: Successful Habits of Visionary Companies”, “Good to Great”, “How

the Mighty Fall: And Why Some Companies Never Give In” and “Great

by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite

Them All”. He has a management laboratory in Boulder, Colorado, where

he is conducting research and is teaching executives from the corporate and

social sectors.

Exercise 2. Match the words (1–6) with their translations (A–F).

1. sustainability A. везение

2. award B. устойчивость

3. the mighty C. хаос, беспорядок

4. chaos D. награда, премия

5. luck E. руководитель

6. executive F. всемогущие

Exercise 3. Find in the text the words which mean

1) very good, excellent

2) often

3) belonging to a company

4) farsighted, shrewd companies

5) the state when you don’t know your future

6) success, a good chance

7) do well

8) write articles for magazines

Exercise 4. Say whether these sentences are true or false. Use the phrases:

That’s right. That’s correct. That’s true.

It’s false. It’s incorrect. It’s not true.

1. Jim Collins lectures on company stability and growth.

2. He has the award for excellent teaching.

3. He writes articles for well-known magazines.

4. Jim Collins is an author, not a researcher.

5. He writes only about company success.

6. He teaches management to company employees.

Exercise 5. Answer the questions about the text.

1. Is Jim Collins an American business consultant, author, and lecturer?

2. What does he lecture on?

3. How old is he?

4. What award has he got?

5. What journals and magazines does he contribute to?

6. What are his most famous books?

7. Where is his laboratory?

8. What kind of research is he conducting there?

Exercise 6. Read the dialogue. Reproduce the dialogue in pairs.

– Meet our today’s guest from America. It is Jim Collins. He is a well-

known researcher and lecturer. He is going to answer your questions.

– Are you the author of the book “Good to Great”?

– Yes, I am.

– I know this book. It helps me in my work.What other books have you

got?

– There are several books on sustainability and growth of companies.

For example, “Built to Last: Successful Habits of Visionary Companies”,

“How the Mighty Fall: And Why Some Companies Never Give In” and

“Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive

Despite Them All”.

– I know that you contribute to magazines? What magazines are they?

– You are right. I contribute to Harvard Business Review, Business Week

and Fortune. You know them well. They are famous magazines.

– What are you doing at the moment?

– Good question that is. At the moment I am working in Colorado.

I am conducting research and teaching executives from the corporate and

social sectors. I am very busy. But I am happy.

– Thank you very much for your answers. Come to see us one more

time.

– Of course. Good bye.

– Good bye.

Exercise 7. Work in pairs. Ask each other questions about Jim Collins’

everyday routine.

Exercise 8. Translate the text about Jim Collins from Russian into English.

Джим Коллинз — преподаватель Стэнфордского университета и

автор книг по бизнесу и управлению. За выдающиеся успехи в пре-

подавании он имеет награды.

Джим Коллинз живет в Боулдере, штат Колорадо. В настоящий

момент он руководит лабораторией проблем управления и проводит

исследования. Он также консультирует руководителей компаний.

Его основные труды — «Как гибнут великие» и «От хорошего к ве-

ликому». Он — соавтор книг «Построенные навечно». Коллинз изу-

чает компании — великие, хорошие, слабые и обанкротившиеся

(bankcrupt). Он публикует свои книги в 35 странах мира.

Text 3

Exercise 1. Read the text about Michael Porter.

Michael Porter is the author of 18 books and numerous articles.

Michael Porter’s core field is competition and company strategy. He is

a researcher, writer and teacher. Porter serves as an advisor to business,

government, and the social sector. He is a Harvard University Professor.

His main academic objectives focus on how a firm or a region can build

a competitive advantage and develop competitive strategy. He is currently

leading the Institute for Strategy and Competitiveness at Harvard Business

School.

The Institute for Strategy and Competitiveness is studying competition

and its implications for company strategy; the competitiveness of nations,

regions and cities; and solutions to social problems. The Institute is

extending Professor Porter’s research and disseminating it to scholars and

practitioners on a global basis.

Exercise 2. Match the words (1–8) with their translations (A–H).

1. core field A. конкурентное преимущество

2. competitiveness B. общественный сектор

3. researcher C. конкурентоспособность

4. advisor D. решение, выход

5. social sector E. основной интерес

6. objective F. исследователь

7. competitive advantage G. советник, консультант

8. solution H. краткосрочная цель

Exercise 3. Find in the text the words which mean

1) many, various

2) administration

3) educational, instructional

4) at the moment

5) something that follows after

6) spread, circulate

7) scientist, expert

8) someone who does practical work

Exercise 4. Say whether these sentences are true or false. Use the phrases:

That’s right. That’s correct. That’s true.

It’s false. It’s incorrect. It’s not true. That’s not quite right.

1. Michael Porter is the author of several articles.

2. He is a researcher and a teacher.

3. He is a Manchester Metropolitan University Business School

professor.

4. His main task is to build a competitive advantage of a company.

5. He is currently heading the Institute for Strategy and Competitiveness

in America.

6. The Institute is studying the competitiveness of countries, regions and

cities and solutions to social problems.

7. The Institute is spreading Professor Porter’s research.

8. Michael Porter is working with scholars and practitioners from

different countries of the world.

Exercise 5. Answer the questions about the text.

1. What is Michael Porter’s core field?

2. What kind of organizations does Porter serve?

3. Where does he teach?

4. What do Porter’s main academic objectives focus on?

5. What Institute is he currently leading?

6. What is the Institute currently studying?

7. Who is the Institute disseminating Professor Porter’s research to?

8. Is the Institute extending Professor Porter’s research on a global

basis?

Exercise 6. Read the dialogue. Reproduce the dialogue in pairs.

– What do we know about Professor Michael Porter?

– He is a researcher and teacher.

– That’s correct. But he is a writer and an advisor too.

– Really?

– He advises many businesses and organizations.

– Which organizations does he serve?

– Government, and the social sector, I think.

– Where does he teach?

– At Harvard Business School. It is one of the most famous business

schools in the world.

– What subjects does he teach?

– Porter teaches students how to build a competitive advantage and

develop competitive strategy.

– That is very difficult but interesting.

– I agree. His lectures are the result of thorough research. He

researches the competitiveness of nations, regions and cities and tries to

find solutions to social problems.

– Oh, it is very important.

– He has his own Institute. It is disseminating his research to scholars

and practitioners on a global basis. That is why we know Porter so well.

Exercise 7. Work in pairs. Ask each other questions about Michael Porter’s

academic interests.

Exercise 8. Translate the text about Michael Porter’s work from Russian

into English.

Майкл Юджен Портер — профессор Гарвардской бизнес-школы.

Он известный специалист в области экономической конкуренции,

конкуренции между странами и регионами. Он — создатель теории

конкурентных преимуществ.

Майкл Портер является одним из ведущих специалистов в об-

ласти изучения природы конкуренции. Он является бизнес-консуль-

тантом известных во всем мире компаний, таких как AT&T, DuPont,

Royal Dutch / Shell и Procter&Gamble. Он оказывает услуги директо-

рам компаний Alpha-Beta Technologies, Parametric Technology Corp.,

R & B Falcon Corp и ThermoQuest Corp.

Фундаментальная книга Портера “The Competitive Advantage of

Nations” известна в России под названием «Международная конку-

ренция».

Дата добавления: 2015-08-13