HOMEWORK. Exercise 1. Transcribe these words.

Exercise 1. Transcribe these words.

demand, launch, because, collaboration, marketing, transaction,

changes, almost, reliable, industrialist, project

Exercise 2. Pronounce the words observing the rules of reading.

new, charitable, initiative, target, strength, prestigious, numerous,

career, fashionable, emerge

Exercise 3. Write these sentences in the Future Simple making the

necessary changes.

1. We always compare these products. 2. It impacts the future of our

company. 3. New markets emerge every year. 4. The annual conference

takes place in Moscow this year. 5. We operate in different countries. 6. The

company invests only in profitable projects.

Exercise 4. Make these sentences interrogative using the question words

given in brackets.

1. Our new strategy will bring about great changes (what). 2. The

negotiation will take place at 10 o’clock on Monday (when). 3. The new

product will bring significant revenues (what kind of). 4. The new

accountant is going to introduce flexi time in the Department (where).

5. We are going to meet our clients in the company office (who). 6. They

are going to arrange a technical demonstration in August (what).

Exercise 5. Translate the form given in brackets from Russian into English.

1. The marketing Manager (расскажет) about the company plans for

the next year. 2. Our Department (собирается работать) overtime on

Saturday. 3. The secretary (выберет) the most beautiful and inexpensive

gifts. 4. We (собираемся показать) our collection at the exhibition next

month. 5. We (оставим) our personal things in the hall. 6. We (будем по-

лагаться) only on the most sophisticated machinery.

Exercise 6. Translate the sentences from Russian into English.

1. Конференция будет проходить в комнате переговоров. 2. Про-

ект будет выполняться в соответствии с договором. 3. Вы собираетесь

покупать новое оборудование? 4. Мы не будем сравнивать эти два

подхода. 5. Он укажет вам новые направления развития модельного

бизнеса. 6. Отдел имеет намерение ускорить весь процесс.

READING

Text 1

Exercise 1. Read the text about the future of e-commerce. Pay attention

to the Future Simple forms.

The introduction of e-commerce will bring about a shift in consumer

behavior. The Internet will provide consumers with instant access to

information and will enable them to compare, shop and purchase items

anytime and anywhere. The increase in access to information will inform

consumers about companies, products, services, pricing and product

availability. Moreover, consumers will be aware of problems, recalls, and

scandals. All the above indicates that the landscape will change and the line

between online and offline shopping will blur. In addition, this change will

take effect more rapidly than expected and will impact tomorrow’s way of

doing business. Change will be particularly noticeable in certain categories

of consumer products.

Women will represent the majority of the online market, in which the

biggest opportunities will lay at affluent women and mom consumers.

95% of smartphone users will rely on mobile search. This is extremely

important as the smartphone will become the first screen in the coming

decade.

The key to success will be a personalized online shopping experience.

Companies will connect with consumers and offer personalized offers or

recommendations according to consumers’ characteristics. It will be

essential for them to develop innovative and interactive online shopping

models as well as understand consumer needs through customer data

analytics.

Although the Internet will increase in importance, in 2020 there still

will be a place for physical stores.

Exercise 2. Match the words and word combinations (1–8) with their

translations (A–H).

1. e-commerce A. отозвание/отмена

2. shift B. сдвиг/изменение

3. consumer behavior C. интернет-магазины

4. instant access D. электронная торговля

5. product availability E. поведение потребителя

6. recall F. мгновенный доступ

7. online shopping G. поход по магазинам

8. offline shopping H. наличие товара

Exercise 3. Find in the text the words which mean

1) leading, progressive

2) quick

3) rich

4) individual

5) you can see it

6) conversational

Exercise 4. Say whether these sentences are true or false. Use the phrases:

That’s right. That’s correct. That’s true.

It’s false. It’s incorrect. It’s not true.

1. The introduction of e-commerce will lead to changes in consumer

behavior.

2. The Internet will enable customers to buy items anytime and

anywhere.

3. There will be no difference between online and offline shopping in

the future.

4. There will be fewer women on the online market.

5. The biggest opportunities will lay at rich women and mom

consumers.

6. Consumers will use smartphones for shopping.

7. Companies won’t try to understand their consumers.

8. The Internet shopping will be more popular in 2020.

Exercise 5. Answer the questions about the text.

1. What kind of shift will the introduction of e-commerce bring about?

2. How fast will the access to information be?

3. What will the Internet shops inform consumers about?

4. What will consumers be aware of?

5. Where will change be particularly noticeable?

6. What category of consumers will represent the majority of the online

market?

7. How many smartphone users will rely on mobile search?

8. What will be essential for companies?

Exercise 6. Read the dialogue. Reproduce the dialogue in pairs.

– What role will e-commerce play in the future?

– I think its introduction will bring about a shift in consumer behavior.

– What do you mean?

– I mean that e-commerce will enable consumers to purchase things

anytime and anywhere. Can you imagine that?

– Oh, it is really fantastic. But who will inform consumers about new

products and services?

– E-commerce will give consumers direct access to all kinds of

information.

– Does it mean that the line between online and offline shopping will

blur?

– Of course. Moreover, the change will take effect very rapidly.

– What categories of consumers will get the biggest opportunities?

– I think, affluent women and young mothers will.

– Will companies offer personalized offers?

– Yes, sure, because companies will develop interactive online

shopping models.

– Will there be physical stores?

– Of course.

Exercise 7. Work in pairs. Ask each other questions about the advantages

of online shopping.

Exercise 8. Translate the text about the future of online shopping from

Russian into English.

В будущем электронная коммерция будет играть более суще-

ственную роль. Она даст возможность покупателю осуществлять по-

купку товара в любом месте и в любое время. Это будет очень удоб-

ный вид торговли, поскольку покупателям не придется посещать

много магазинов, чтобы найти нужный товар. Покупатель будет

иметь прямой доступ к информации о товаре в сети Интернет. Он-

лайн шопинг будет развиваться и совершенствоваться. Разные кате-

гории покупателей получат более широкие возможности для шо-

пинга. Компании будут изучать предпочтения своих потребителей и

будут делать индивидуальные предложения, например, состоятель-

ным женщинам и молодым матерям. Электронная торговля — это

наше будущее, но это не значит, что больше не будет магазинов роз-

ничной торговли.

Text 2

Exercise 1. Read the text about the consumer spending growth in emerging

markets.

It is not surprising that 70 million new consumers will enter the global

middle class. Each year a great majority will come from emerging

markets. It will result in a substantial rise of consumer spending in these

markets. This is in line with the anticipation that a disproportionate share

of global growth of consumer spending will indeed take place in emerging

markets.

Additionally, besides the fact that the workforce is young and growing

in emerging markets, the amount of women that become educated will rise

rapidly as well. In many of the BRICS countries girl and boy enrollments

of primary and secondary schools are almost equal. This development will

speed up the increase in female labor participation. Currently, on average

39% of the labor force of the emerging countries is female, hence this trend

will increase the amount of two-income households and result in an

increase of discretionary income and consumer spending.

Exercise 2. Match the words (1–6) with their translations (A–F).

1. emerging market A. трудовые ресурсы

2. consumer spending B. страны БРИКС (Бразилия, Россия,

Индия, Китай, ЮАР)

3. workforce C. прием, зачисление

4. BRICS countries D. потребительские расходы

5. enrollment E. семья, домашнее хозяйство

6. household F. формирующийся рынок

Exercise 3. Find in the text the adjectives which mean

1) big, great

2) worldwide

3) informed, read

4) the same

5) women’s

6) optional

Exercise 4. Say whether these sentences are true or false. Use the phrases:

That’s right. That’s correct. That’s true.

It’s false. It’s incorrect. It’s not true.

1. 50 million new consumers will enter the global middle class in the

future.

2. The majority of new consumers will come from growing markets.

3. There will be a great rise in consumer spending soon.

4. The amount of educated women will go down rapidly.

5. The equal number of boys and girls in schools will speed up the

increase in women’s labor participation.

6. The number of two-income households will go up in the emerging

markets in the next decade.

Exercise 5. Answer the questions about the text.

1. How many consumers will enter the global middle class?

2. What percentage of consumers will come to the middle class from

emerging markets?

3. Will this tendency result in a substantial rise of consumer spending in

these markets?

4. Is the workforce in emerging markets young and growing?

5. What kind of development will speed up the increase in female labor

participation?

6. What is discretionary income? Why will it rise?

Exercise 6. Read the dialogue. Reproduce the dialogue in pairs.

– What are you going to do tonight?

– I am going to analyze the emerging markets. You know they will play

a great role in the global economy soon.

– What is an emerging market?

– Oh, it is very simple. Emerging markets or emerging economies are

nations in which social or business activity is in the process of rapid growth

and industrialization.

– Can you give examples of emerging economies?

– Sure. They are China, Brazil, Russia, India, Mexico, Indonesia, and

Turkey.

– Yes, I know about the BRICS countries. The labour force of these

countries is increasing.

– That’s right. As a result the consumer spending in these countries will

rise too. I am going to write a report on this.

– It is a very interesting topic. I hope you will write a good report.

Exercise 7. Work in pairs. Ask each other questions about the consumer

spending growth in Russia.

Exercise 8. Translate the text about the BRICS countries from Russian into

English.

БРИКС (англ. BRICS) — группа из пяти быстроразвивающихся

стран: Бразилия, Россия, Индия, Китай, Южно-Африканская Рес-

публика. За счет роста этих экономик во многом будет обеспечи-

ваться будущий рост мировой экономики. К 2050 году эти пять стран

могут стать доминирующими экономическими системами. Китай и

Индия будут доминирующими глобальными поставщиками товаров

промышленного назначения и услуг, а Бразилия и Россия станут до-

минирующими поставщиками сырья.

Text 3

Exercise 1. Read the text about the Coca-Cola Company.

The Coca-Cola Company is a truly global company, and it operates in

over 200 countries around the world. The Coca-Cola employees make

a difference everywhere they work. If one wants a career that can take him/

her places, they’ll like what they find at The Coca-Cola Company. The

Company will invest in the people and the technologies that will power the

company for years to come.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Дата добавления: 2015-08-13