Communication

№5. Read and comment the following advertisements.

Are you looking for sandy beaches, sparkling waters and cloudless sky without the bother of overpriced hotels or uncomfortable campsites? If so, you’ll love the Sunnyside self-catering apartments near the town of Torremolinos. The cosy apartments are situated on the peaceful seafront on the outskirts of this delightful resort and are fully-equipped with modern cooking and washing facilities. Make this summer one to remember – come over to the Sunnyside.

ENGLISH

In just two weeks, you could be speaking fluent English. Sounds incredible? But it’s true, thanks to LinguComp’s revolutionary LISTEN-AND-SAY method, which brings REAL ENGLISH into your home, your car or your workplace. It’s fun, it’s easy and it works!

№6. Read and role play the following conversation.

Mr. Brain: And now I’d like to introduce you to the Advertising Manager. He’s my old friend, Frank Garison.

Mr. Garison: How do you do?

Mr. Ivanov: How do you do? You are in time. We’re going to talk about the role of advertising on the marketing mix. What can you say about it?

Mr. Garison: Oh, it’s a most powerful tool. It formulates demand, promotes sales and help create a market.

Mr. Ivanov: Can we speak of specific advertising objectives?

Mr. Garison: Of course we can. Advertising first of all informs the Buyer of the company’s products and services. It creates the company’s image.

Mr. Ivanov: But now that is not enough. In the competition nowadays it’s not enough to show the product at an exhibition, in a shop or at a convention, is it/

Mr. Garison: No, you’ve got to have active sales promotion efforts and to provide pre- and post-sale service.

Mr. Ivanov: Yes, advertising is a part of the marketing strategy. In fact it’s a complex of activities.

Mr. Garison: And a comprehensive one. An advertising budget comes to a very high figure.

Mr. Ivanov: I’m sorry, I must be going now, I’ve got an appointment. I hope we’ll meet later.

№7. Read and translate the text.

MARKETING OF FAST FOOD

Much of the marketing of fast food is specifically targeted to children. Of course, the goal is for children to see a restaurant’s advertisements, then persuade their parents to take them there. Fast Food restaurants frequently offer a free toy with every purchase. A similar but more alluring type of promotion is to offer a set of toys, which requires more than one purchase to acquire the complete set. Some companies now have attractive playgrounds with swings, slides, and balloons as integral parts of their restaurants, so children can eat and play at the same place.

To attract adults, fast food marketing campaigns emphasize the method of food preparation or value rather than fun. Typical promotions are “Two for the price of one” or “Buy one at the regular price and get a second one free!” Restaurants sometimes offer a large serving for the same price as a small one. One company boasts that their hamburgers are tastier because they are charcoal-broiled, not fried. Another competitor claims that one of their sandwiches can be ordered in 1,024 possible ways; a figure based on the number and combination of condiments available.

There have been innumerable contests at fast food restaurants, with the expectation that customers will feel hungry as well as lucky. Prizes can range from a free hamburger or drink to an all expenses-paid vacation. Whether by gimmicks or giveaway, marketing in the fast food industry is crucial because it helps companies distinguish themselves from competitors that offer almost exactly the same type of meals.

№8. Make an advertisement of some Ukrainian dairy or meat products on the eve of Christmas.

GRAMMAR

Дата добавления: 2015-11-16