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The utilitarian, individualism, moral-rights, and justice approaches for evaluating ethical behavior.

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The utilitarian approach implies that behavior is moral if it produces the greatest utility for the greatest number of people. Under this approach, a decision maker while making his decision should choose the best alternative that will satisfy the greatest number of people. This approach is often used in crisis.

Individualism approach implies that behavior is moral if it serves individual’s long-term interests, which eventually leads to the greater good. This approach is an opposite of the utilitarian approach. A decision maker while making decision should choose the best alternative that will satisfy individuals to a larger degree. Individualism is believed to lead to honesty and integrity bcs that workers best in the long run.

Moral-rights approach implies that behavior is moral if it doesn’t violate the rights of people. Each individual has his own moral rights: right to privacy, the right of freedom, of free speech, right to life and safety. To make ethical decisions, managers need to avoid interfering with the fundamental rights of others.

Justice approach implies that behavior is moral if it’s based on standards of equity and fairness. Individuals must be treated equally from moral right point of view but they should be treated differently according to their skills and qualifications, they shouldn’t receive different salary for performing similar tasks.


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