|
Читайте также: |
Corporate-level strategy focuses on the organization as a whole. Corporate strategy determines the direction that the organization is going and the roles that each business unit in the organization will plan in pursuing that direction.
Business-level strategy focuses on each business or product line. For a small organization in only one line of business or the large organization that has not diversified into different products or markets, the business strategy typically overlaps with the organization’s corporate strategy. For organizations with multiple businesses, however, each division will have its own strategy that defines the products or services it will offer and the customers it wants to reach.
Functional-level strategy focuses on major functional departments within a business unit. For organizations that have traditional functional departments such as manufacturing, marketing, human resources, research and development, and finance, these strategies need to support the business strategy.
Дата добавления: 2015-08-27; просмотров: 668 | Нарушение авторских прав
| <== предыдущая страница | | | следующая страница ==> |
| Determine sources of financing | | | Briefly define the characteristics of an effective goal. |