Service

A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

1. What is Product features?

2.

3.

4. A.

5.

6.

7.

8.

9.

10.

11.

12. Market development

B. Diversificatio

C. Market penetration

D. Product development Explain this strategies.

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж.	№ 17 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09	Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж.	№ 18 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09	Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

Explain Targeting consumers process.

1. Explain Targeting consumers.

Demand measurement and forecasting

Market segmentation

Market targeting

Market psitioning

Demand measurement and forecas

Equally important is future market growth.Companies want to enter markets that show strong growth.prospects.growth potential may depend on the growth rate of certain age,income,and nationality groups that use the product.Growth also may be related,to larger developments in the environment,such as economic conditions,the crime rate,and lifestyle changes.

Market segmentation

The market consists of many types of customers,products,ad need,and the marketer has to determine which segments offer the best opportunity for achieveing company objectives;geographic,demographic,psychographic,behavioral factors.

Market targeting involves evaluating each market segments attractiveness and selecting one or more segments to enter.

Market positioning A product position is the place the product occupies relative to competitors in consumers minds.if a product is perceived to be exactly like another product on the market,consumer would have no reason to buy it

2.

3. Experiences– Definition

Experiences are used to differentiate offerings

4. What is quality consistency?

5. 1. Marketdevelopment

2. Diversification

3. Marketpenetration

4. Product development

Explain strategies.

Product Development - begins when the company finds and develops a new-product idea. Product

Existing new

Market penetration	Product development
Market development	Diversification

Existing

New

Market penetration –a strategy for company growth by increasing sales of current products to current market segments without changing the product in any way eg. Samsung sells its electronic in Almaty

2) Market development –A strategy for company growth by identifying and developing new market segments for current company products eg.

Samsung sells its electronic devices in Astana besides Almaty

3)Product development –A strategy for company growth by offering modified or new product to current market segments eg,

Samsung sells itstelecommunication devices in Almaty

4)Diversification - a strategy for company growth by starting up or acquiring business outside the company s current products and markets eg.

Samsung sells cars in Korea

Marketing department is responsible for what?

1. Marketing Management is responsible for:

matching the company’s resources and capabilities to the needs/wants of the market in a profitable way

managing the organization’s products

Дата добавления: 2015-07-26