Service. a. A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the

a. A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

5.

6.

7.

8.

9. If there are 200 million buyers of compact discs each year, the average buyer buys eight discs a year, and the average price is $16, then the total market demand for discs is how much?

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж.	№ 11 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09	Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

Explain Marketing research process.

1. Who are the Gatekeepers?

Gatekeepers control the flow of information to others.

For example, purchasing agents often have authority to prevent salespersons from seeing users or deciders. Other gatekeepers include technical personnel and even personal secretaries.

2.

3. Explain Product line stretching

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