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Promoting Products and Services communicating to target market customers the existence of its products and the benefits to be obtained from purchasing them; advertising

- Communicates with the customer.

Encourages the customer to consider the product or

Service and understand its benefits.

Persuades / informs the customer.

- Reassures the customer that he or she has made the

Correct purchase decision.

- Encourages the customer to make further purchases

of the company's products or services

5) Setting Prices agreeing and setting market prices, terms of supply and payment conditions

- Analysing competitors' prices;

- Formulating pricing policies;

- Determining method or methods used to set prices;

- Setting prices;

- Determining discounts for various types of buyers;

-Establishing conditions and terms of sales.

6) Planning the Marketing Activity deciding on marketing strategies that will help the company attain its overall objectives at a profit.

2. Which factors make the company’s macro environment?

Answer:

Demographic,Legal,Natural,Cultural,Consumer,Economic,Technological,Political

3. What is Product management?

The organizational structure within a business that manages the development, marketing and sale of a product or set of products throughout the product life cycle. It encompasses the broad set of activities required to get the product to market and to support it thereafter.

4. If there are 100 million buyers of compact discs each year, the average buyer buys six discs a year, and the average price is $14, then the total market demand for discs is how much?

Answer:Thus, if there are 100 million buyers of compact discs each year, the average buyer buys six discs a year, and the average price is $14, then the total market demand for discs is $8.4 billion

(= 100,000,000 X 6 X $14).

Product/Market expansion strategies:

1. New market segments for current products

2. Starting up new business

3. Increasing sales of current products

4. Offering modified products

Explain types of each expansion strategy.

Products

Existing new

Market penetration	Product development
Market development	Diversification

Existing

Markets

New

1)Market penetration –a strategy for company growth by increasing sales of current products to current market segments without changing the product in any way eg. Samsung sells its electronic in Almaty

2) Market development –A strategy for company growth by identifying and developing new market segments for current company products eg.

Samsung sells its electronic devices in Astana besides Almaty

3)Product development –A strategy for company growth by offering modified or new product to current market segments eg,

Samsung sells itstelecommunication devices in Almaty

4)Diversification - a strategy for company growth by starting up or acquiring business outside the company s current products and markets eg.

Samsung sells cars in Korea

1. Explain microenvironment factors.

answer) The Micro environment forces close to the company

2. New products include: I,II,III?

a. Good, service or idea that is perceived by customers as new.

3. If there are 150 million buyers of compact discs each year, the average buyer buys five discs a year, and the average price is $10, then the total market demand for discs is how much?

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж.	№ 2 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09	Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж.	№ 3 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09	Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

1. Set of controllable tactical tools that company blends to produce the response it wants from targeted consumers. Which set of tools this definition is about? What are those tools?

Answer – Marketing mix

2. List down the chief factors that can be used for segmenting international markets?

3. Regional K-Mart stores are selling a specific shirt for $9.99. This method was selected because store managers believe that customers react better to these types of prices. This type of pricing may be categorized as what?

4. If there are 135 million buyers of compact discs each year, the average buyer buys 2.5 discs a year, and the average price is $17.3, then the total market demand for discs is how much?135x17,3x2,5

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж.	№ 4 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09	Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

1.

2.

3.

4. The microenvironment is consist of different factors that affect company directly. One of this factor is consumer. What types of consumers do you know?

Customers: Consumer Markets -individuals and households that buy goods and services for personal consumption.

Business Markets -buy goods and services for use in their production process.

Reseller Markets -buy goods and services to resell at a profit.

Institutional Markets -schools, hospitals, nursing homes, prisons and other institutions that provide goods and services to people in their care.

5. List down the 5 M’s of Advertising?

6. In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?

7. If there are 135 million buyers of compact discs each year, the average buyer buys 2.5 discs a year, and the average price is $17.3, then the total market demand for discs is how much?

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж.	№ 6 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09	Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

1. The microenvironment is consist of different factors that affect company directly. One of this factor are publics. What types of publics do you know?

Publics: Financial Publics – ability to obtain funds; banks and stockholders

Media Publics - newspapers, magazines, radio, television and Internet.

Government Publics – product safety, ad truth etc legitimate issues

Citizen-action Publics – minority groups, green peace etc

Local Publics – akimats, science communities etc

General Publics - other communities and all people

Internal Publics – workers, managers, volunteers and boar of directors; motivate them by your good deeds

2. What are the five important decisions, which must take into consideration when expand to international market?

Looking at the global marketing environmentàdeciding whether to go internationalàDeciding which markets to enteràDeciding how to enter the marketàDeciding on the global marketing programà Deciding on the global marketing organization/

3. Methods of examination - is:?

4. If there are 105 million buyers of compact discs each year, the average buyer buys 4.5 discs a year, and the average price is $10.3, then the total market demand for discs is how much?

1. Ansoff has proposed a number of strategic options from his matrix. These strategic options are in this sequence: market intensification; market diversification; product diversification; conglomerate diversification. Which marketing possibilities reflect the above in the order stated?

M.I-new product/new markets

M.D-new product/existing markets

P.D-existing product/new markets

C.D-existing product /existing markets

2. List down the chief factors that can be used for segmenting international markets?

3. What are the changes affecting product management?

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