READING. Task 2. Now read some basic guidelines in writing a mission statement.

Task 2. Now read some basic guidelines in writing a mission statement.

1. A mission statement should say who your company is, what you do, what you stand for and why you do it.

2. An effective mission statement is best developed with input by all the members of an organization.

3. The best mission statements tend to be 3-4 sentences long.

4. Avoid saying how great you are, what great quality and what great service you provide.

5. Examine other company's mission statements, but make certain your statement is you and not some other company. That is why you should not copy a statement.

6. Make sure you actually believe in your mission statement, if you don't, it's a lie, and your customers will soon realize it.

SPEAKING

Task 3. In your opinion, what elements can be included in a mission statement?

Task 4. Wikipedia gives the following structure of a mission statement.

The following elements can be included in a mission statement. Their sequence can be different.

· Purpose and values of the organization

· Which business the organization wants to be in (products or services, market) or who are the organization's primary "clients" (stakeholders)

· What are the responsibilities of the organization towards these "clients"

· What are the main objectives that support the company in accomplishing its mission

READING

Task 5. Read these mission statements of well know enterprises. Which do you like best? Why?

McDonalds Mission Statement

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

Toyota Mission Statement

"To sustain profitable growth by providing the best customer experience and dealer support."

IBM Mission Statement

"At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics.

We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide."

Coca Cola Mission Statement

"Everything we do is inspired by our enduring mission:

To Refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions.

To Create Value and Make a Difference... everywhere we engage."

Дата добавления: 2015-07-20