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12. Select advertisements concerning tourism from various sources. Do they appeal to emotions or reason? Display them and comment on them in class. Discuss the colors, lettering, verbal features, use of space, proportion, composition, symbols and logos of these advertisements.
13. 1) Analyze the following advertisements. What techniques and verbal features are used in these advertisements to persuade the tourists to buy this or that tour? Discuss them in groups of two.To which advertisement would you give preference? Put down everything that you will use in making up your own advertisement. What is the target audience of each of the advertisement? Translate the following advertisements into Russian.
I
BARBADOS & THE HIDDEN CARIBBEAN
Luxury GETAWAY in Style 27th November for 14 Nights — ONLY £ 2495
Imagine as the nights draw in and the autumn rain begins to fall escaping to a Caribbean Island paradise where the sun shines, the music plays and total relaxation is the order of the day. And imagine, once you have enjoyed your one week's stay on the beachfront at the Colony Club in Barbados setting sail to explore cornucopia of beautiful Caribbean Islands on board your exclusive private cruiser with a maximum of just 90 fellow guests.
All this can be yours for just £ 2495!
Fly to Barbados, spend night at the Colony Club, then island hop on the Laurent to St. Lucan, Grenada, St. Vincent, Martinique and back to Barbados to your flight home.
Call Moon Cruising Moon Cruising on 027335 6607
cornucopia — рог изобилия
STAR WINTER SUN OFFER CYPRUS
1 WEEK FROM £ 239, 2 WEEKS FROM ON HALFBOARD WITH AN INCREDIBLE 3RD WEEK
FREE ON BED & BREAKFAST | |
Endless days under blue skies with warm sunshine and sparkling sea — Cyprus is an ideal place for a winter holiday. Wonderful archeological treasures, welcoming locals are just a few of the ingredients that add up to an enjoyable and carefree winter break. Aptly named, the 3-star Karpas-siana is surrounded by trees on its own private beach just 10 minutes drive from Larnaca. The spacious interior is furnished in a fresh modern style and the facilities include a restaurant, cafeteria, bar and lounge with TV. The Karpassiana offers a health club with sauna, steam bath and massage at an extra charge and there is a children's pool. On your own? Don't worry, we have some rooms available with no single supplements on all dates. | SPECIAL OFFER PAY 2 WEEKS ON HALF BOARD GET 3rd WEEK FREE ON BED & BREAKFAST NO SINGLE SUPPLEMENTS ALL ROOMS WITH COLOR SATELITE TV ALSO INCLUDED Return flights ex Heathrow or five other UK airports at a supplement Return transfers in Cyprus 7 or 14 nights in half board accommodation All airport taxes Experienced Mercury representative MERCURY DIRECT For details call 01572 315888 |
DEPARTURES November — April annually from Heathrow or Gatwick |
2) How many blocks can you distinguish in every advertisemen What are they? 3) Translate the advertisements into Russian. Preserve the position of each of the advertisement.
Complete the following advertisement. Use the words and word combinations from the box.
adventure; trips; resort; activities; citizen; meeting(s); set off; lookout; come true; fun; up to; play rooms; minibar
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Creating Print Ads | | | LAPLAND CHRISTMAS ADVENTURE |