Creating Print Ads

Learn how to write and design... that get noticed.

1. It should.... That sounds obvious, but nothing else matters unless you can do this. And that means having a truly arresting headline and visual element.

2. It should appeal to the reader's self-interest or announce news.... that takes the "you" point of view and tells readers how they will benefit from your product or service piques and keeps their interest. And if, in addition, it has news value ("Announcing a bold new breakthrough in moisturizers that can make your skin look years younger"), your ad has a better than fighting chance.

3. It should... your company's unique advantage. In other words, why should the prospect pick your firm over a competitor's?

4. It should prove your advantage. The most... to do that is through testimonials and statistics.

5. It should motivate readers... This is usually accomplished by making a special offer that adds to your main sales thrust. Such offers include a discount or a bonus.

Excerpted from Start Your Own Business by Rieva Lesonsky

10. Analyze the following advertisements:

1) What verbal and graphic means are used to attract tourists? What kinds of tours are offered in the following advertisements? Discuss the meaning of such words as 'expedition', 'holidays', 'journeys', 'trips', 'walks', 'hikes', 'treks', 'adventure holidays', which are used in the advertisements. To whom can the following advertisements appeal? Which advertisement would you prefer? Why? Put down the verbal means that will help you to create your own advertisement.

I

viewfinder. eHYPERLINK "http://exodus.co.uk/"xHYPERLINK "http://exodus.co.uk/"odus.co.uk The Different Holiday The widest choice of expedition routes across Africa, Asia, China, & South America (2—30 weeks) For an Overland journeys please call 08600 22 44 55	encounter dragoman
	Encounter your wild life or discover your dream with Dragoman... Africa*Asia North & Central America South America* The Middle EastAdventure holidays and Overland expeditions 1 week to 32 weeks t. 021827 681122
UK Victoria ***** Hotel Late Summer Breaks Outstanding Views of Sidmouth's elegant seafront Luxurious Accommodation First Class Hospitality Extensive Leisure Facilities inc. Indoor & Outdoor Heated Pools, Tennis Court,	EXPLORE worldwide Experience More Get closer to local people & cultures on over 200 active, varied trips to unusual places. Trips from 8 days to 4 weeks. Prices from £ 400 to over £ 2000. Cultural Adventures* Walks, Hikes & Ttreks Wilderness Adventures*
Putting Green, Sauna, Solarium, Spa Bath, Snooker and Hairdressing Salon Telephone: [phone]The Espalanade, Sodmouth Devon Brend Hotels	Sea & River Journeys Experience more on small group discovery trips Call now 0125 870 110 www. explorHYPERLINK "http://exploreworld.com/"eHYPERLINK "http://exploreworld.com/"world.com
	Explore Worldwide, ATOL AITO Aldershot
II
Save up to 75% on Last-Minute Cruises
Looking for a grand vacation at an unbelievably low price? Check out our complete, up-to-date listing of cruise discounts from all the major cruise lines.
6 dav Thanksgiving in Rome — $499 Tour the popular monuments of Rome on your own or on a guided tour. Visit the Vatican Museums and the Vatican Galleries, Trevi Fountain, the Colosseum, Sistine Chapel, the Roman Forum and more. Optional tours of Naples and Pompeii too!	$599 - 2 Citv Italv package Venice & Rome, Florence & Rome or Florence & Venice — the choice is yours! Packages include 5 nights, roundtrip air, rail transportation between the two cities you choose and breakfast daily. Book early — space is limited!

III

YANGTZE RIVER CRUISE Including Beijing, Xian and the Terracotta Army
Explore the history and sights of two of China's great cities Beijing, Xian; marvel at the sheer scale of the Great Wall and Terracotta Army; and enjoy a cruise down the mighty Yangtze River on this exciting itinerary. The tour includes: Scheduled overnight flight to Beijing via Frankfurt from London Heathrow	For reservations and further Information from P & M Call 08722278352
Flights and transfer in China	Please quote Telegraph
7 nights 4-star hotel accommodation.	reference F04113
3 nights on board the 5-star East
Queen, exclusively charted by P & M
10 breakfasts, 8 lunches and	11 NIGHTS
5 dinners	from
Including excursions to the Temple of Heaven & Forbidden City;	£ 1499
Ming Tonbs, Great Wall; Terracotta Army.
Sightseeing on the Yangtze in-
cluding Shennong Stream, Wu &
Qutang Gorges, Shibaozhai, Xiling
Gorge and the Gorges Dam.
Porterage, tour leader and local
guides.
Price is per person based on
sharing a twin or double bedded
room/cabin with private facilities.
Cabins have picture windows, air
conditioning, TV, telephone,
minibar and safe. Other optional
tours not included.
Departs April & June annually

2) What tours are advertised in each ad? Which one would you prefer? Substantiate your choice.

Дата добавления: 2015-10-30