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8.1 About Business – Franchising
1. a franchise | a business that operates on a permission given by a company to someone who wants to sell its goods or services | франшиза |
2. franchisor | a company that sells a franchise | франчайзер |
3. franchisee | someone who is given or sold a franchise to sell company's goods or services | франшизополучатель |
4. uniform | a particular type of clothing worn by all the members of a group or organization | униформа |
5. equipment | the tools, machines, clothes etc that you need to do a particular job or activity | оборудование |
6. in comparison to | in a processes of comparing in order to decide what is better | по сравнению с |
7. tax and legal matters | questions or problems related to tax and law | налоговые и юридические вопросы |
8. to fulfill the standards | to do or provide the necessary standards | придерживаться стандартов |
9. phenomenal | very great or impressive | феноменальный |
10. furniture and fittings | large objects such as chairs, tables, beds, and cupboards and pieces of equipment in a house, for example a cooker or a fridge | мебель и инвентарь |
11. outlet | a shop, company, or organization through which products are sold | торговое предприятие |
12. overseas subsidiary | a subsidiary which is located abroad | дочернее предприятие, которое находиться за границей |
8.2 Vocabulary – Setting up a franchise
1. to provide support | to give approval, encouragement, and perhaps help for a person, idea, plan etc | предоствалять поддрежку |
2. to afford to rent | to have enough money to buy or pay for rent | позволить себе аренду |
3. to fill in the paperwork | to complete official documents | заполнять бумаги (документы) |
4. to attend a course | to be present at a course | посещать курс |
5. budget for an expense | a sum of money to spend on something | бюджет на расходы |
6. to make an arrangement | to organize or agree on something | договориться |
7. to do market research | to collect information about what goods people buy and why they buy them | осуществлять маркетинговое исследование |
8. to do smb a favor | something that you do for someone in order to help them or be kind to them | сделать кому-то услугу |
9. to take a chance | not to lose an opportunity to do something | воспользоваться шансом |
10. to take a risk | to accept risk | взять на себя риск |
8.4 Speaking – Presentations – handling questions
1. As I mentioned in my talk | As I’ve already said in my speech | Как я уже упоминал в своей речи |
2. No, on the contrary | A phrase used to add to a negative statement, to disagree with a negative statement by someone else, or to answer to a question | Нет, наоборот |
3. I can’t go into the details here | I can’t give additional information | Я не могу вдаваться в детали |
4. non-stop commercial flight | A commercial flight that does not make stops | коммерческий рейс, который летит без остановок |
5. take offs and landings | The time when a plane leaves the ground and begins and finishes to fly | взлеты и посадки |
6. to fly for private / business purposes | To fly, because you have decided to / because your work requires you to | летать по личным причинам / по работе |
7. railway line | one of the two metal tracks fixed to the ground that trains move along | железная дорога |
8. to refer back to | to mention something that you have already mentioned | снова обратиться к чему-то |
9. passenger plane | a plane on which people can travel | пассажирский самолет |
8.5 Writing – Reports of recommendation
1. selection criteria | A standard that you use to select somebody | критерии отбора |
2. local salary | Salary which is paid and considered to be normal in a small area of a country, city etc | местная зарплата |
3. advantages and disadvantages | Something that makes something better or more successful or on the contrary | преимущества и недостатки |
4. local infrastructure | the basic systems and structures like roads, railways, banks etc in a certain town, city or country | внутренняя инфраструктура |
5. availability | the state of being able to be found, bought or used | наличие, доступность |
6. totally dependent on smth | needing something or someone to exist, be successful etc | полностью зависимый от |
7. to cover costs | if a sum of money covers the cost of something, it is enough to pay for it | покрывать затраты |
8. to take into account | to pay attention to something and consider it | принять во внимание |
9. identify possible risks | to recognize and name possible risks correctly | определить возможные риски |
10. pros and cons | pluses and minuses | плюсы и минусы |
8.6 Case Study – Choosing a franchise
1. to do a lot of overtime | to spend a lot of time at work in addition to your normal working hours | много работать сверхурочно |
2. to retire to Spain | to go and live in Spain as soon as you stop working | переселиться в Испанию после пенсии |
3. a rewarding job | a job which is making you feel happy and satisfied because you feel you are doing something useful or important, even if you do not earn much money | вознаграждающая работа |
4. to look into | to try to find out the truth about a problem, crime etc in order to solve it | исследовать, заглядывать |
5. to survive for long | to continue to live normally in spite of many problems | долго выживать |
6. pure cotton clothes | clothes made only of cotton | хлопчатобумажная одежда |
7. to break into the market | to enter the market | проникать на рынок |
8. growth potential | the possibility to continue growing | потенциал для роста |
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