Читайте также:
|
|
1. drawbacks of 2. to override 3. to be fixed by 4. assets 5. to open 6. methods of 7. beall down 8. go below | a) the coat b) the plan c) value d) the price e) arriving at a price f) the calculation g) the price h) to negotiation |
XI. Paraphrase the following phrases in italics using the expressions from the text.
1. The lowest price you should consider setting will be set by the charge.
2. Often cancelling all your tactics can be the effect your competitors' pricing policy has on your.
3. On the whole, you should not be at a position lower than the price of the market; if you have to, it would be better not to be in business at all.
4. The price which both the buyer will pay and the seller will accept is all thanks to talks.
A springboard for discussion
a. Imagine that you are at a meeting in the company. The agenda of the day is the pricing policy of this company. Choose any product you are going to launch and name the factors, which can influence its price.
b. Give the analysis of the price on the chocolate bars:
- The company’s chocolate price is $3. The competitors’ price range is $0.9-2.5.
- The pricing policy in the company is based on straightforward calculation.
- The company has the highest product quality on the market.
- The company started to sell the chocolate a month ago.
c. How would you change the pricing policy in our country? Give your suggestions.
VI. Modern-day Retailing
Starting up
Discuss the following questions:
1. Why does retailing play a great role in trade?
2. What is the level of retailing in our country nowadays?
3. Are there any problems in modern retailing in the country?
Reading
I. Go through the following vocabulary notes to avoid difficulties in understanding.
hardware- metal lines | adjacent (adj.) - closest |
ultimate (adj.)- final | house wares- household things |
franchise (n.)- authorization granted by a manufacturing enterprise to a distributor to market the manufacturer's products | outlet (n.)- shop |
II. Read and decide whether these statements are true (T) or false (F).
1. Catalogue showrooms provide good service that’s why they couldn’t offer low prices to the customers.
2. Each retail unit in a retail chain has its own strategy.
3. Franchising is an agreement according to which the franchiser grants the franchisee the right to use its trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications.
4. Catalogue retailing doesn’t require much equipment.
5. Off-price retailers specialize in fashion-oriented soft goods and brand-name assortment at higher prices.
Дата добавления: 2015-11-14; просмотров: 151 | Нарушение авторских прав
<== предыдущая страница | | | следующая страница ==> |
Text Comprehension | | | III. Now read the text and check your answers to the statements from ex. II. |