Text Comprehension

V. Answer these questions using the active vocabulary of the text.

1. What are the ways of increasing your profits?

2. Is there any clear-cut method of establishing a price?

3. What are the drawbacks of a straightforward calculation?

4. What are the ways of setting the price?

5. Why should not you go below the lowest price?

6. What is the only price which is 'right'?

7. Is negotiation important?

8. How should you enter any negotiation?

9. What is the difference between the lower price and the higher price?

10. Are there any methods of arriving at a price?

V. Read the text and find the synonyms of the following words.

§2 computation, §3 cost, §5 purchaser, §7 maintain, §5 resources

VI. Find the definitions of these words and phrases in the text.

a) the sum in money or goods for which anything is or may be bought or sold

b) the price paid or required for acquiring, producing, or maintaining something, usually measured in money, time, or energy; expense or expenditure; outlay

c) the property and claims against debtors that a business enterprise may apply to discharge its liabilities

d) the profits of an enterprise

e) a discussion set up or intended to produce a settlement or agreement

VII. Look for details in the text and choose the proper option.

1. There is one of the ways to increase your profit ……..

i. to bring down the cost price

ii. to decrease your purchases

iii. to enlarge the assets

2. The price should be set………..

i. by what the customer can buy

ii. by what the market can bear

iii. by what the rivalry can stand

3. The higher price is the……….

i. minimum you can pay for

ii. maximum you can afford

iii. the sum of money you are going to spend

4. Several methods of arriving at a price can give you the possibility to……...

i. choose the pricing policy

ii. set the lower and higher prices

iii. beat the competitors

5. Some people use the level of costs as a way of……….

i. fixing profit

ii. fixing income

iii. fixing price

VIII. Which of the three is the key message of the text?

a. There are 4 ways to increase your annual income through the pricing policy and looking for the marketplace for your product.

b. There are 4 ways to change your pricing policy and the methods of setting the price.

c. There four ways to increase your annual profit with the help of the right pricing policy in the company.

Vocabulary Focus

IX. Fill in the table with the missing derivatives from the text.

Nouns	Verbs	Adjectives
price
		political
	produce
	buy
calculation
	cost
		basic

Дата добавления: 2015-11-14