Text Comprehension

IV. Answer these questions using the active vocabulary of the text.

1. What is a retail institution?

2. What are the most basic characteristics of a retailer?

3. What is a home-improvement centre focused on?

4. What is the specialization of a catalogue showroom?

5. Why can catalogue showrooms offer low prices for their products?

6. What is franchising?

7. What are the most well known franchises in America?

8. Why are direct-mail and catalogue retailing considered attractive business opportunities?

V. Read the text and find the synonyms of the following words.

§1 intend, §2 supply, §3 range, §5 realize, §6 equipment.

VI. Find the definitions of these words and phrases in the text.

a) the sale of goods or commodities in small quantities directly to consumers

b) to come into existence

c) a room in which goods for sale, esp. cars or electrical or gas appliances, are on display

d) to put into practice

e) one that is granted a franchise, as to market a company's goods or services in a certain local area

VII. Look for details in the text and choose the proper option.

1. A retail institution is a group of retailers that provide a similar retail mix designed to satisfy the needs of……...

i. all the customers

ii. a specific segment of customers

iii. a restricted part of customers

2. Since about 1970, a number of new types of general merchandise retailers have emerged and are becoming………..

i. important to consumers

ii. numerous

iii. necessary to consumers

3. Catalogue showrooms can offer low prices because they minimize…...

i. salaries

ii. delivery cost

iii. cost of displaying merchandise

4. Some retail chains are divisions of …...

i. larger companies

ii. smaller companies

iii. corporations

5. The mail-order retailing of the late 1800s has developed into…….

i. two types of nonstore retailing

ii. three types of nonstore retailing

iii. four parts of nonstore retailing

VIII. Which of the three is the key message of the text?

a. There are different types of retailing which depend on type of selling, kind of goods, level of service.

b. Retailing and wholesaling are two kinds of trade.

c. More than a half of modern U.S. retail sales are made by franchisees.

Vocabulary Focus

IX. Fill in the table with the missing derivatives from the text.

Nouns	Verbs	Adjectives
specialty
	corporate
attract
		retail
		consumer
	product
	define
		focused
	merchandise
equipment

Дата добавления: 2015-11-14