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1. What must a company take into consideration before it can quote a price for goods?
2. What is the overall cost?
3. Why must the overall costs be calculated in advance?
4. Where are all the calculations written?
5. What other factors affect the price of goods?
6. What is the essence of the law of supply and demand?
7. What departments deal with pricing and selling goods in a company?
8. What does the term "transactions" mean?
V. Find the definitions of these words and phrases in the text.
a) the difference between the price and the production costs |
b) the document, which accompanies the goods and is sent to the Buyer to prove the goods have been sent |
c) the bill for the goods, which has to be paid by the Buyer |
d) the document, which shows the calculations when price is quoted |
e) the complex of all the costs, which occur during the production process and the process of delivering goods to the customer |
f) all the invoices the Seller has sent and the money received |
VI. Find the equivalents of these Russian words and phrases in the text.
a) накладная |
b) официальный отчет |
c) размер прибыли |
d) устанавливать цену |
e) cчет-фактура |
f) cмета расходов |
VII. Which of the three is the key message of the text?
a) The law of supply and demand has its impact on the price quotation and the whole distributing process.
b) The process of price quotation and the process of making other transactions relate to sales in the organization.
c) The price structure, the impact of the law of supply and demand on the price and the organizational units which are in charge of the control over the price and other transactions, conducted in the organization.
Vocabulary Focus
VIII. Fill in the table with the missing derivatives from the text.
Nouns | Verbs | Adjectives |
quotable | ||
cost | ||
charge | ||
comparison | ||
produce | ||
demand | ||
profitable |
IX. Use a word from the left column and a word from the right one to make two-word expressions that complete the sentences below.
overall | note |
profit | costs |
unit | a price |
delivery | margin |
quote | costs |
1. All the costs, which experience the company during the production process and the process of delivering goods to the consumer, are called ………...
2. The company usually allows a ….… of at least 10%.
3. The majority of the companies calculate their overall costs in advance in order to work out …….
4. When the company …… for a model, it puts into the price the overall costs and profit margin.
5. The form, which accompanies the goods, is….….
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III. Now read the text and check your answers to the statements from ex. II. | | | X. Study the following pricing strategies and use them in proper sentences below. Consult the dictionary if necessary. |