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¹ Robert E. Wilkes, James B. Wilcox, «Recent FTC Actions: Implications for the Advertising Stra­tegists», Journal of Marketing 38 (January 1974): 55-6.

² Willy Stern, «Throwing Collectors a Curve», Business Week December 18, 1995, 95.

³ Letter to Congress Explaining FTC's New Deception Policy», Advertising Compliance Service (Westport, Conn.: Meckler Publishing, November 21, 1983)

⁴ Ray O. Werner, «Legal Developments in Marketing», Journal of Marketing (Jiily 1991): 66.

⁵ Michael Durham, Jan Rocha, «Amazon Chief Sues Body Shop», The Observer, March, 3 1996, 5.

⁶ M. D. Bernacchi, «Substantive Advertising Standard Discretion and Misinformation by the FTC», Journal of Advertising 5 (spring 1976): 26.

⁷ John F. Cady, «Advertising Restrictions and Retail Prices», Journal of Advertising Research 16 (October 1976): 29.

⁸ Gary J. Ford, John E. Calfee, «Recent Developments in FTC Policy on Deception», Journal of Marketing 50 (July 1986): 82-103.

⁹ Martin J. Cohen, «The Internet: A Whole New Set of Rules». Promo (May 1996): 33.

¹⁰ Scott Donation, «Publishers Bracing for Smoke-Free Pages», Advertising Age, March 12, 1990, 3.

¹¹ William H. Bolen, Advertising (New York John Wiley & Sons, 1984), 59.

¹² Nancy A. Reese, Thomas W. Whtpple, Alice E. Courtney, «Is Industrial Advertising Sexist?» Industrial Marketing Management (1987): 231-9.

¹³ National Science Foundation, Research on the Effects of Television on Children (1977): 45.

¹⁴ Michael J. Miller, «The WEB Wore Black», PC Magazine, March 26, 1996; Fritz Messere, «Analysis of the Telecommunications Act of 1996» (September 11, 1996): Интернет (www.oswejo.edu/~messere.telcom2).

¹⁵ Rory J. O'Connor, «Parents Now Must Control Their Kids' Net Traffic», San Jose Mercury News, June 13, 1996; Miller, «The Web Wore Black», PC Magazine (March 2, 1996); Интернет (www.pcmag.com).

¹⁶ John В. Broder, «The Chairman of the F С С Starts a Cruasade Against Hard Liquor Ads on Television», New York Times, April 9, 1997, C7, Sally Goll Beatty, «SeagramAgain Challenges Ban on TV Advertising», Wall Street Journal, September 24, 1996, B16; Chuck Ross, «FCC Taking Look at Seagram Ads», Advertising Age, September 30, 1996, 2, 63.

¹⁷ Steve Gelsi, «Benz Revs Up New Pitch», Brandweek, March 18, 1996, 20-1.

¹⁸ Wendy Bounds, «Fuji Considers National Campaign to Develop All-American Image», Wall Street Journal, October 1, 1996, B8.

¹⁹ Marcus W. Brauchli, «A Change of Face: China Has Surly Image, But Part of the Reason is Bad Public Relations», Wall Street Journal, June 16, 1996, Al.

²⁰ Barbara Crossette. «Globally Majority Rules», New York Times, August 8, 1996, S4, P1.

²¹ Ray E. Hiebert, «Advertising and Public Relations in Transition from Communism: The Case of Hungary, 1989-1994», Public Relations Review (winter 1994 г.); 364.

²² «Read All About It: Western Magazines Find Way to Russian Women's Hearts», Wall Street Journal, November 11, 1996 г., А10.

²³ David Lieberman, «Wired Up or Beamed In. It's Coming Cheaper, Faster», USA Today, June 11, 1996, 2В.

²⁴ Darren McDermott, «Singapore Unveils Sweeping Measures to Control Words, Images on Internet», Wall Street Journal, March 6, 1996, B8.

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