Читайте также:
|
|
6. The fair is over and Kirstin and Michael are back in the office. Kirstin has written an internal email reporting on the trade fair. First match the sentence halves below to form complete sentences. Then put the sentences in the correct order.
1. And thanks to Gina for convincing | a. about what the competition are doing. |
2. I'll be coming around to departments | b. as well as several promising leads. |
3. Finally, thank you, Michael, | c. for all of your help in preparing for the fair. |
4. We also learned some interesting facts | d. Hyperdrugs that our products are right for them! |
5. We now have two confirmed orders, | e. that we made lots of good contacts in London this weekend. |
6. Hi everyone, You'll be pleased to hear | f. to pass on the information I picked up. |
Output
Look at what five marketing people say about trade fairs. Which opinion(s) do you agree with?
I think trade fairs are a complete waste of time when you factor in the cost of travel and lost working time. You usually come back feeling exhausted. And there's no way to guarantee that people will stop at your stand. Once, I went all the way to Paris, and I had only two visitors!
Something that really annoys me is when companies hire completely inexperienced people -usually pretty young women-to promote their products by handing out giveaways or whatever. Meanwhile, the marketing people who do know about the products are usually hanging out at the stand drinking cocktails and talking about anything but business! It's such a waste of time.
Some of my best contacts have come via trade fairs. You can send all the emails and brochures you want, and you can make follow-up phone calls, but there's nothing like a 30-second conversation face-to-face. It's much easier to explain the benefits of a product when you have it in your hands.
I love the buzz of a trade fair! It's not just an opportunity to sell. It's also a chance to check up on the competition and see what new ideas are out there. You can go up to a rival's stand and ask questions that they would never answer if you sent them an email. It really helps to stay in touch with the business.
The thing I hate most about trade fairs? It's the socializing. It's very easy to talk about my product and business in general, but I never know what to say when I go to receptions.
Дата добавления: 2015-10-13; просмотров: 194 | Нарушение авторских прав
<== предыдущая страница | | | следующая страница ==> |
Match the two parts to make sentences from the dialogue. Listen again if necessary. | | | Audio Scripts |