Marketing Tools

1. Study the list of distribution channels below. Can you add any?

· telephone sales

· websites

· retail stores

· mail order

· wholesalers

· sales representatives

· catalogues

2. Stephanie from the manufacturer Herschfeld calls her contact at buyme.com, to complain about low sales. Listen to their conversation and decide whether the statements below are false and true. Correct the false statements.

1. Sales of Hershfeld's goods on buyme.com have been lower than expected.

2. Hershfeld did not offer buyme.com a discount.

3. Hershfeld's real-world retailers are upset because buyme.com offer lower prices than they do.

4. Stephanie wants buyme.com toinclude two images of all Hershfeld's products they sell.

5. She also wants them to remove the prices from Heshfeld's products online.

6. The changes will be on the site later today.

3. Stephanie mentions a trade discount in her phone call. What other discounts are there? Match the discounts below to their definitions.

1. trade discount	a) a discount given to buyers purchasing a large amount
2. bulk discount	b) a discount for payment in cash
3. promotional discount	c) a reduced price offered on goods sold at the "wrong" time of the year, such as ski equipment in the summer
4. cash discount	d) a discount given to people in a particular field, for example when doctors pay a reduced price for medicine
5. professional discount	e) a discount for staff
6. employee discount	f) a fixed percentage offered to a distributor
7. seasonal discount	g) a lower retail price for a special sale

Дата добавления: 2015-10-13