Useful phrases

Giving your opinion I think/feel that … It would be great to … We definitely should …	Agreeing Me too. Me neither. /Neither do I. That’s true. Good point.
Asking others for their opinion What do you think, (Mark)? (Harry), do you agree? (Anna), would you like to say a few words about that?	Disagreeing I don’t think … Sure, but … I see what you mean, but …

9. The marketing research firm has prepared the following script for the telephone survey. Work in pairs to ask and answer the questions.

Do you think this is a good survey? Why or why not? Are there any questions you would add or change?

10. The following summary of results has been presented. Read it through and match the headings from the box to the sections.

11. Now decide whether the statements below are true or false. Correct the false statements.

a One goal of the survey was to see how interested people are in a mobile phone for children.

b Parents want their children to be able to dial any number.

c People without children are also interested in buying mobile phones for children.

d Parents think that mobile phones might be harmful to children.

e Respondents said they want the phone to be small and last a long time without breaking

Output

12. Read these comments about market research and say which opinion(s) you agree with.

Unit 3

Planning a marketing strategy

1. Which of the following points would you discuss when drawing up a marketing plan? Are there any factors you can add?

· Current position

· Results from last year

· Marketing tactics

· Marketing strategy

· Situation analysis (target market, competitors, economic climate)

· Marketing activities (past and present)

· Sales projections and costs

· Analysis of competitors

· Objectives

· Benchmarking

· Problems and opportunities

· Implementation

Listening

2. Martin is the marketing manager of a telecommunications company. He is telling his colleagues about the marketing mix for a new product. Listen and take notes on the four Ps.

3. Now listen again and complete the phrases from the presentation.

1. The ______________of our cable package are that you get…

2. We will be _____________ customers though ads on…

3. Our production will be immediately ___________to customers in…

4. We will _____________ that customers will have….

5. We haven't ______________ a price yet…

6. Because our product is in the _________ phase, our _______ model should…

4. Which words in the box are used to talk about which P? Sort them into the correct category.

advertising ▪ appearance ▪ channels of distribution ▪discount▪ financing▪ list price location ▪ logistics▪ media ▪public relations

Product	Price
Placement	Promotion

Дата добавления: 2015-10-13