Now complete the sentences below using the correct form of the words you have found.

1. Rolex's ________________is wealthy people who see a watch as a status symbol.

2. When you log on to a website, the pages you look at and the amount of time you spend on them are saved in your­­­­­­­­­­­­­­­­­­­­ ­­­­­­­­­______________.

3. Even the best-designed surveys only have a____________ of about 4%, so don’t set your expectations too high.

4. A ­­­­­­­­­­­­­­­­­­­­­­­­­­­_______________will make the data you gather worthless, so think carefully about who films in your questionnaires.

5. We did online survey but didn’t get many_____________. Most of the visitors to our website aren’t customers.

6. Once the product development department has created a______________, we can display it at trade fairs. I'm sure it will attract more people to our stand.

8. Look at the following scenarios. Work with a partner to decide which data collection method is best for each one. Try to use phrases from the Useful Phrases box below to give your opinions and to agree or disagree.

		3. A beverage company wants to test three new soft drinks.
	1. An online travel agency wants to know how satisfied its customers are with its services.		2. A local transportation company wants to gather demographic information on its current passengers.
		4. A financial consulting firm for very wealthy people wants to introduce a new wealth management package.

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