Company newsletters, home pages, press releases, sponsoring, and press conferences are all ways to promote your company. Find an example of each below.

4.

2. A marketing consultant is giving a presentation called How to make website into an effective marketing toll. First look at the features below. Do you think it's a good or bad idea for websites to have them? Now listen to the presentation. Does the consultant agree with you?

	good idea	bad idea
easy navigation
large images
site map
“look inside” option
search function
simple shopping interface
Flash introduction
complicated language

3. Now answer these questions. Listen again if necessary.

1. What is the maximum number of times visitors should have to click to find the information they want?

2. According to surveys, what do visitors do with Flash introductions?

3. Which company made the “look inside” option popular?

4. What are two examples of the “look inside” option?

5. Who should check the content on your website if you are writing in a foreign language?

4. Use the information from the presentation and your own ideas to make a checklist of do’s and don'ts.

5.

Do’s	Don’ts

6. Claudia Felber works for the marketing department of Vadi Vision, a Swiss lens manufacturer. She has written the following announcement for the company website. Read it and complete it with the words in the box.

funded ▪ help ▪ make ▪ participated ▪ prevent ▪ supporting

Vadi Vision in the News

Vadi Vision has recently ____________ (1) in a venture to help people in Britain get the eye care they need. Vadi Vision has ________________ (2) a travelling eye inspection van which allows people to get a check-up without having to _______________ (3) an appointment. By ________________ (4) Eyes on the Eyes, Vadi Vision shows its commitment to helping British eyes. We don't just want to _________________ (5) solve eye problems: we also want to ______________ (6) those problems from happening.

7. Claudia is preparing a press release for a new product. She calls Chris, one of Vadi Vision's good customers, to ask him for a testimonial. Listen to the telephone conversation. What quote does Chris give Claudia to use?

Дата добавления: 2015-10-13