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A. 1. toast marshmallows 6. dwell on/upon
2. throw up in a bin 7. mundane (adj.)
3. solitary swotting 8. name dropping
4. be intimidated 9. wallowing
5. reminiscing 10. go skinny-dipping
B. a) to think or talk far too long about sth especially sth unpleasant
b) doing sth without anyone else
c) to talk or think about pleasant events in your past
d) to heat soft light white sweets made of sugar and egg white
e) feeling worried and lacking confidence because of the situation you are in
f) ordinary and not interesting
g) to bring food or drink up from your stomach
h) swimming with no clothes on
i) when someone mention the name of a famous people they have met
j) seem to enjoy being sad
2. Grammar unless means ‘ if not’ in the sense ‘except if’.
Come tonight unless I phone. (=…. if I don’t phone / … except if I phone)
e. g. I’ll take the job unless the pay is too low
Which of the sentences can be rewritten with unless?
1 I’ll be surprised if he doesn’t have an accident soon.
2 It will be better if we don’t tell her anything.
3 You can have the car tonight if Tom doesn’t need it.
4 I’ll tell you if I can’t come.
5 I’I going to dig the garden this afternoon if it doesn’t rain.
6 She’d look nicer if she didn’t wear so much make-up.
3. Learn to use the following words:
stuff – 1) informal, used when you are talking about things such as substances, materials, objects you don’t know what they’re called or it’s not important: e. g. I’ve got some sticky stuff on my shoe.
2) used when talking about different activities, subjects or ideas when you do not say exactly what these are: e.g. What kind of stuff do you like to read / I’ve got so much stuff to do this weekend
stuff (v) – to fill smth until it is full: e. g. Volunteers were busy, stuffing envelopes. ‘Stuff with people’ means communicate with
peer (n) – C formal, your peers are the people who are the same age as you, same type of job, social class etc. e.g.: American children did less in math than their peers in Japan
Translate the text into Russian observing grammar, vocabulary and literary style.
Unit 7
MEDIA DEBATES
Oxford Media Convention 2011 19 January- Mediaguardian
Navigating the creative commercial and regulatory challenges facing media over the next decade
BEFORE READING
1 Work in small groups and discuss the questions:
- What do you usually get the current news from? TV, radio, the Internet, print news?
- How familiar are you with such websites as Twitter, Facebook, etc?
- Have you ever heard of ‘social media” and what it means?
2 The following words all appear in the interview you are going to read. Match each one with its correct definition on the right.
1 turnout (n) a) one of the most important problems to deal with
2 shift (v) b) to make sth equal or similar
3 embrace (v) c) to make sth legally valid
4 unfold (v) d) to change in emphasis, direction or focus
5 dilute (v) e) to accept or believe an idea, etc willingly
6 validate (v) f) to be revealed or made known
7 agenda (n) g) the ability to imagine and share feelings, problems
8 level (v) h) to make sth weaker in force, effect etc
9 empathy (n) i) the number of people who attend sth
Reading & Comprehension
3 Read the following interview and decide what the most appropriate title is:
a) Shifting towards social media.
b) Networked journalism bearing fruit.
c) Multy-platform journalism.
Nick Newman
REUTER INSTITUTE OF THE STUDY JOURNALISM
How has social media affected democracy and the political process?
In the last election... social media helped young people engage with political issues on their own terms. They posted millions of political comments on Facebook, shared links to political news stories and turnout for 18-24s jumped more than 7% - the highest of any demographic group. But we also saw people of all ages using social media tools to answer back to politicians and the media – shifting the balance of power towards individuals.
Political parties too embraced social media for the first time, hoping to form direct and meaningful relationships with voters, whilst Twitter became a political news wire, where journalistic and political elites talked to each other in real time about unfolding events.
It is easy to oversell the change, but the type of information produced and the way it is accessed is shifting – because of social media.
Do you think the rise of public involvement in media 'dilutes' the quality of journalism?
Absolutely not. I think it increases engagement and opens journalism up to a wider range of perspectives and opinions. User generated content has provided numerous examples of more timely eyewitness accounts and there are a growing number of examples of crowdsourced or networked journalism bearing fruit. The real issue is how media organisations manage the interfaces between professional and personal media so that the quality and source of information is transparently handled. Ultimately consumers will decide which sources of information they trust.
How should 'real-time reporting' on social media be regulated? Where do you think the rules should come from, if at all?
I don't think that it is desirable or possible to regulate 'real-time' reporting on social media. News will often be broken first via these channels and the role of traditional news organisations is increasingly to validate that news for a mainstream audience. Each news organisation should have its own rules on how to interact with these communities – but much of this is increasingly common sense.
Do you think people trust journalists? What more can we do to restore public faith in British journalism?
Lack of trust comes when audiences feel that journalists or publishers have a hidden agenda or demonstrate a lack of understanding or empathy with a story. Trust can be restored though greater openness, through levelling with audiences and asking for their help– rather than pretending that journalists always know best. Trust also comes from being true to a set of values and principles – for example being open and transparent; asking questions without fear or favour and all that good stuff.
What is the future for print journalism?
I don't think it is helpful to talk about print journalism anymore. There is good journalism and bad journalism and good journalism has a great future. It will include text, videos, pictures, graphics – and some of it will end up in a physical newspaper or magazine. But increasingly journalism will be consumed digitally and that means re-interpreting the values and ideas of 'what we used to call newspapers' in a multi-platform way - and finding new revenues accordingly.
Nic Newman, freelance media journalist and commentator.
Notes
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Social media are distinct from industrial media or traditional media such as newsper television and film. They are relatively inexpensive and accessible to enable anyone to publish or access information, compared to industrial media which generally require significant resources to publish information. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; e.g. either a blog post or a television show may reach zero people or millions of people.
Twitter is a website owned and operated by Twitter Inc.which offers a social networking and microbloging service, enabling its users to send and read messages called tweets.
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