Finish each sentence in such a way that it means exactly the same as the sentence printed before it.

1. The restoration of communications and essential services was of prime importance for the IT department.

The first ………………………………………………………………………………………………..

2. The marketspace as we know it today is chiefly enabled by the kind of ‘screen-to-face’ interactions offered by the Internet.

It’s the Internet that…………………………………………………………………………..

3. A market space consists of three basic components: sellers, buyers and a physical location.

The component structure ……………………………………………………………………..

4. With the growth of the service- based economy product differentiation is becoming even harder.

Because…………………………………………………………………………………………………..

5. It is the Internet that is the key technology enabling and propelling the explosive growth of the marketspace.

The thing that………………………………………………………………………………………….

6. E-commerce is difficult to do right.

It……………………………………………………………………

7. Yahoo was built around the simple but powerful idea that people want limited

rather than unlimited choice.

The idea ……………………………………………………………………………………………………

8. Not many bankers believed that ATMs would replace bank tellers.

Hardly………………………………………………………………………………………

Prepositions

Complete these sentences with the appropriate prepositions.

1.A consumer who has stayed only ……. the Ritz in San Francisco, for example, can walk …… its Washington DC property to find that credit card and frequent-flier numbers,preference ……… non- smoking rooms,and desire ……. an extra chocolate ……. her pillow have preceded her.

2. Successful managers will seek ……. new and creative ways to integrate technologies ……. their firm’s overall strategy to build strong customer relationships ……. a high impact manner.

3. Technology can help marketers defy commoditization ….. enabling deeper and richer relationships ……… customers.

4. …….. the early 1990s, even ……… the emergence …….the Web, virtual channels were beginning to transform businesses and industries and create significant new sources ……. value.

5. The Internet is increasing interactivity …….. people,customers, companies and industries.

6. Every day customers are leaving websites, turned …… …….. out-of-date, poor quality content.

7. I am not one …. those advocating that we completely do ……. ……. management.

8. ……… 30% and 50% of the project’s lifecycle is devoted ….. investigative stages ……… any final deliverable is physically built.

9. Large multinationals still exercise considerable power ……… many people around the world.

10. It will take time to work …….. the best way to solve it.

Writing Tasks

Write a short essay (50-100 words) on one of the following topics.

1. The Internet is now shifting the balance of power to customers. What challengies does it create for businesses?

2. Modern marketspaces are now open 24/7. Are all businesses prepared for it?

3. The Internet offers customers richness and reach at the same time. Support your ideas with specific details.

TEXT C

Дата добавления: 2015-07-10