Reading Tasks

A. Understanding main points.

Read text A and answer these questions.

1.Which of these statements gives the best summary of the ideas in text A?

a) The marketspace is exerting a profound impact on business strategy.

b) Today, the traditional marketplace has a virtual counterpart: a marketspace.

d) With the advent of new communication technologies, most notably the Internet, the traditional marketplace has expanded into a new, virtual sphere of management and commerce: the marketspace.

2. What exactly is meant by the term “marketspace”?

a) telephone, wireless device and personal computer;

b) the WEB;

c) a variety of technology-mediated interfaces.

B. Understanding details.

Mark these statements T (true) or F (false) according to the information in the text. Find the part of the text that gives the correct information.

1. The rise and growth of the marketspace was fed off by the growth of industries.

2. Successful company-to-customer interactions is the requirement of a service- based economy because of the product commoditisation.

3. The basic components of the marketspace are goods and services, cash or any other form of return and a physical location.

4. Another name for a marketspace is a technological interface.

5. Screen-to-face technology is regarded as a predecessor of the WEB.

6. In many cases, marketspace interfaces represent a substitute of capital for labour.

7. According to the text, ATMs were positioned and have become the service tool for the least profitable customers.

8. Marketspace is taught as the introduction to marketing in HBS.

C.Understanding expressions in the context.

1. ‘bonds of space and time’

a) limitations set by a marketplace;

b) on- line transactions;

2.’each feeds and feeds off the other’

a) augment each other;

b) correspond to each other;

3. ‘the Internet is overhyped’

a) the role of the Internet is underestimated;

b) the role of the Internet is exaggerated;

4. ‘the old rules of business are obsolete’

a) the rules are still feasible;

b) the rules are no longer working;

5. ‘threatening to make bank tellers an endangered species’

a) to make bank tellers of little use;

b) to make bank tellers more legally responsible;

6. ‘consumer loyalty to individual bank brand eroded’

a) consumer loyalty was gradually destroyed;

b) consumer loyalty was sharply destroyed;

7. ‘bubble economies and Wall Street manias ‘

a) high volumes trade in equities with intrinsic value;

b) trade in products or assets with inflated value;

8. ‘to hatch a new term’

a) to introduce a new term;

b) to deny a new term;

Дата добавления: 2015-07-10