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Глава 7. Короли маркетинга

Мне то же самое, что у миссис Моргенсон | Ты болтаешь, я работаю | Миссис Моргенсон идет за покупками | Младшее поколение Моргенсонов | Звуки тишины | В гармонии с природой | Глава 1. Покупай, детка, покупай | Глава 2. Лучшие продавцы – паника и паранойя | Глава 4. Покупай, и будет тебе секс | Глава 5. Смотри на меня, делай, как я |


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1. Tweedie Neil. Footman Exposes Tupperware Secret of the Queen’s Table // Telegraph. – 2003. – November 20. – URL: http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of-the-Queens-table.html.

2. Balmer John M. T. Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management / working paper no. 05/35, Bradford School of Management. – URL: http://www.bradford.ac.uk/acad/management/external/pdf/workingpapers/2005/Booklet_05-35.pdf.

3. Orenstein Peggy. Cinderella Ate My Daughter. – New York: HarperCollins, 2001. – Р. 14.

4. 10 Facts About Collecting Barbie Dolls / ArticlesBase. – 2008. – August 27. – URL: http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls-538678.html.

5. Star Power // NPD Insights. – May 2006. – No. 42 URL: http://www.npdinsights.com/archives/may2006/cover.story.html.

6. Celebrity Endorsement ‘Alters Brain Activity’ // BBC News. – 2010. – July 13. – URL: http://www.bbc.co.uk/news/10615182.

7. Fame Matters More Than Beauty in Consumer Behavior // Innovations Report. – 2008. – August 13. – URL: http://www.innovations-report.de/html/berichte/studien/fame_matters_beauty_consumer_behaviour_115992.html.

8. Money R. Bruce, Shimp Terence A., Sakano Tomoaki. Celebrity Endorsements in Japan and the United States // Journal of Advertising Research. – 2006. – March 1. – URL: http://www.accessmylibrary.com/coms2/summary_0286-16345940_ITM.

9. Bowman Jo. Wishing on a Star / CNBC Magazine. – 2010. – July.

10. Logo Can Make You ‘Think Different’ // Science Daily. – 2008. – March 30. – URL: http://www.sciencedaily.com/releases/2008/03/080328085918.htm.

11. King John, Henry Ed. Bill Clinton Awaits Heart Surgery Next Week // CNN.com. – 2004. – September 4. – URL: http://www.cnn.com/2004/ALLPOLITICS/09/03/clinton.tests/index.html.

12. См. URL: http://search.barnesandnoble.com/South-Beach-Diet-Cookbook/Arthur-Agatston/e/9781579549572.

13. Victoria Beckham Draws Attention to the ‘Skinny Bitch’ Diet // Belfast Telegraph. – 2007. – June 11. – URL: http://www.belfasttelegraph.co.uk/lifestyle/victoria-beckham-draws-attention-to-the-skinny-bitch-diet-13449352.html.

14. См. URL: http://cleoparker.com/dogmarketing/2009/04/20/dog-product-placement-masterdog/.

15. Jonas-Hain Samantha. ‘Saw It on Maddox’: Jolie’s Kids Set Trends // Fox News. – 2005. – September 30. – URL: http://www.foxnews.com/story/0,2933,170834,00.html.

16. Ibid.

17. Ibid.

18. Woolard Deidre. Cynthia Rowley Works with Pampers on Designer Diapers // Luxist. – 2010. – June 30. – URL: http://www.luxist.com/2010/06/30/cynthia-rowley-works-with-pampers-on-designer-diapers/.

19. Popular Baby Names / Social Security Online. – URL: http://www.ssa.gov/oact/babynames/index.html.

20. См. URL: http://www.sephora.com/browse/section.jhtml?categoryId=C22220.

21. См. URL: http://answers.sephora.com/answers/8723/product/P247523/questions.htm.

22. См. URL: http://www.dgskincare.com/aboutus_drgross.cfm?cat=3&CFID=2286718&CFTOKEN=89d9b63c4700105b-641166E7-E5F5-74FB-D4032C1B3ADBC884.

23. См. URL: http://www.physiciansformula.com/en-us/default.html.

24. См. URL: http://www.philosophydirect.com/about-philosophy.html.

25. Hargreaves Steve. Trump: The Fragrance // CNN.com. – 2004. – September 23. – URL: http://money.cnn.com/2004/09/23/news/newsmakers/trump_fragrance/index.htm.

26. Bissonnette Zac. Donald Trump Fragrance on Clearance at TJ Maxx – The End of an Era // BloggingStocks. – 2007. – November 26. – URL: http://www.bloggingstocks.com/2007/11/26/donald-trump-cologne-on-clearance-at-tjmaxx-the-end-of-an-er/.

27. Winterman Denise. Eau de Bruce – What Does Die Hard Smell Like? // BBC News. – 2010. – July 1. – URL: http://news.bbc.co.uk/2/hi/uk_news/magazine/8772076.stm.

28. Boorstin Julie. The Scent of Celebrity // Fortune. – 2005. – November 14. – URL: http://money.cnn.com/magazines/fortune/fortune_archive/2005/11/14/8360679/index.htm.

29. Sherman Lauren. Best-Selling Celebrity Scents // Forbes. – 2007. – October 9. – URL: http://www.forbes.com/2007/10/08/scent-perfume-celeb-forbeslife-cx_ls_1009style.html.

30. См. URL: http://www.classicbands.com/bowie.html.

31. Richardson Karen. Bankers Hope for a Reprise of ‘Bowie Bonds’ / Wall Street Journal. – 2005. – August 23. – URL: http://online.wsj.com/public/article/SB112476043457720240-Tvpthd07S8mCqCxLFNKIPnWWY9g_20060823.html.

32. McGregor Jock. Madonna: Icon of PostModernity // Facing the Challenge, 1997.– URL: http://www.facingthechallenge.org/madonna.php.

33. См. URL: http://www.lifegem.com/secondary/MichaelJacksonLifeGem.aspx.

34. Michael Jackson Glove Fetches $330,000 at Auction // Associated Press, Orange County Register. – 2010. – December 6. – URL: http://www.ocregister.com/news/auction-98978-ocprint-jackson-brought.html.

35. Sherman Lauren. How Much Brands Pay for Celebs to Sit in Their Front Rows // Fashionista. – URL: http://fashionista.com/2010/02/how-much-fashion-brands-pay-for-celebrities-to-sit-in-their-front-rows/.

36. Boyer King Emilie. Does Royalty Lead to Brand Loyalty? // Brandchannel. – 2004. – December 13. – URL: http://www.brandchannel.com/features_effect.asp?pf_id=242.

37. Engelmann Jan B., Capra C. Monica, Noussair Charles, Berns Gregory S. Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision– Making Under Risk. – Department of Psychiatry & Behavioral Sciences, Emory University School of Medicine, Atlanta.

38. Coghlan Andy. Brain Shuts Off in Response to Healer’s Prayer // New Scientist. – 2010. – April 27.

39. Ibid.

40. Klucharev Vasily, Smidts Ale, Fernandez Guillen. Brain Mechanisms of Persuasion: How Expert Power Modulates Memory and Attitudes / Social Cognitive and Affective Neuroscience 3, 14 (December 2008): 353–366; http://scan.oxfordjournals.org/content/3/4/353.full.

41. См. URL: http://www.quotationspage.com/quotes/Andy_Warhol/.

42. Horovitz Bruce. Buy a Pair of Socks, Become a Star in Times Square // USA Today. – 2009. – November 6. – URL:http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times-square_N.htm.

 

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