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1. См. URL: http://www.groundreport.com/Media_and_Tech/Largest-TV-Audience-In-History-Super-Bowl-XLIII_2/2883568.
2. Gebauer Jochen, Sedikides Constantine. Yearning for Yesterday // Scientific American Mind. – 2010. – July/August.
3. Ibid.
4. Ibid.
5. Mitchell T. R., Thompson L., Peterson E., Cronk R. A Theory of Temporal Adjustments in the Evaluation of Events: Rosy Prospection & Rosy Retrospection” / Advances in Managerial Cognition and Organizational Information-Processing, vol. 5, eds. C. Stubbart, J. Porac, and J. Meindl (Greenwich, CT: JAI Press, 1994). – Р. 85–114.
6. Braun-LaTour K. A., LaTour M. S., Pickrell J. E., Loftus E. F. How and When Advertising Can Influence Memory for Consumer Experience // Journal of Advertising 33. – December 2004. – № 4. – P. 7–25.
7. Sapolsky Robert M. Open Season // New Yorker. – 1998. – March 30. – Р. 57. – URL: http://www.newyorker.com/archive/1998/03/30/1998_03_30_057_TNY_LIBRY_000015234#ixzz0hnCIoX3R.
8. Ibid.
9. См. URL: http://en.wikipedia.org/wiki/List_of_McDonald’s_ad_programs.
10. Aaker Jennifer L., Rudd Melanie. If Money Doesn’t Make You Happy, Consider Time / research paper, Stanford University, Graduate School of Business., 2010. – November.
11. См. URL: http://brontosbrain.blogspot.com/2010/10/im-no-longer-lovin-it.html.
12. Nostalgia Brands Make a Comeback in China // Red Luxury. – 2010. – September 7. – URL: http://red-luxury.com/2010/09/07/nostalgia-brands-make-a-comeback-in-china/.
13. Holson Laura M. A Little Too Ready for Her Close-Up? // New York Times. – 2010. – April 23. – URL: http://www.nytimes.com/2010/04/25/fashion/25natural.html.
14. Murray Iain. Nostalgia Is Just the Comfort Blanket We Need Against Today’s Cold Reality // Marketing Week. – 2009. – February 5. – URL: http://www.marketingweek.co.uk/opinion/nostalgia-is-just-the-comfort-blanket-we-need-against-todays-cold-reality/2064185.article.
15. Brand Nostalgia / VGroup: Marketing Branding Design Interactive. – URL: http://blog.vgroup.com/post/brand-nostalgia/.
16. Wood Zoe. Milky Bar Kid Rides Out Again as Tough Times Send Shoppers on Nostalgia Trip // Guardian. – 2009. – May 12. – URL: http://www.guardian.co.uk/media/2009/may/12/nostalgic-advertising-milky-bar-kid-persil-hovis.
17. Gorman Matthew. Blast from the Past // Marketing Week. – 2007. – February 14. – URL: http://www.marketingweek.co.uk/home/blast-from-the-past/2055016.article.
18. См. URL: http://great-ads.blogspot.com/2009/01/allstate-insurance-back-to-basics.html.
19. Hey Marketers, Need a Quick Way to Improve Sales? Listen to Your Customers / Point to Point. – URL: http://www.pointtopoint.com/2010/01/hey-marketers-not-sure-what-to-do-to-improve-sales-listen-to-your-customers/.
20. Zaslow Jeffrey. Get Back to Where You Once Belonged // Wall Street Journal. – 2010. – January 20. – URL: http://online.wsj.com/article/SB10001424052748704561004575012964067490650.html?mod=WSJ_newsreel_lifeStyle.
21. Ibid.
22. Elliott Stuart. Vintage Brand and Corporate Names to Be Auctioned // New York Times. – 2010. – November 8. – URL: http://mediadecoder.blogs.nytimes.com/2010/11/08/vintage-brand-and-corporate-names-to-be-auctioned/.
23. Cardwell Diane. A Vision of the City as It Once Was // New York Times. – 2010. – May 19. – URL: http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html?scp=1&sq=west%20village&st=cse.
24. См. URL:http://www.quotationspage.com/quote/839.html.
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