Lesson 5. According to Pulitzer Prize-winning poet Mark Van Doren “the art of

Text 1

According to Pulitzer Prize-winning poet Mark Van Doren “the art of

teaching is the art of assisting discovery.” Many business school professors

possess this particular artistic gift. They draw students into often esoteric

subjects, inspire deeper thinking and engage discussion. They also assist in

the discovery of new and powerful ideas.

Justine Lelchuk, a second-year MBA candidate at Harvard Business

School and co-president of the HBS Student Association, says that a great

teacher is “someone who is a dynamic facilitator, clear communicator,

active listener, passionate expert, provocative motivator, bridge between

theory and practice, and just plain human.”

Text 2

Young business scholars are very good at teaching. In the era of

information technologies and advances in many spheres of science they are

making a tremendous impact on education. They bring to the classroom

a wealth of knowledge from their work experience and their own academic

research. For example, Yale finance professor Heather Tookes is sharing

with her students her findings and experience of work in the Securities and

Exchange Commission, while Lubos Pastor, who has such honors as the

Nasdaq Award, the Goldman Sachs Asset Management Prize, and the.

Barclay’s Global Investors Prize for his academic studies, is improving the

teaching process at Chicago’s Booth School.

Text 3

Young academics who have awards for teaching excellence hail from the

core business disciplines — finance, economics, marketing, management

operations, strategy, and also social enterprise and entrepreneurship. They

often take academic risks. They pursue passions within key subject areas

instead of following the academic herd. And many of them are as

intellectually engaging as they are entertaining.

Consider Adam Grant, 29, a one-time magician who teaches leadership

at The Wharton School, who uses Apprentice-style challenges in class to

engage students. “I know the value of surprises and well-crafted stories,”

says Grant. “I ask myself how I would want to be treated as a student.”

Lesson 6

Text 1

Customer Perspective is a recent management philosophy. It shows the

importance of customer focus and customer satisfaction in any business. It

is based on the notion that if customers are not happy, they will find other

suppliers that will meet their needs soon. Poor customer perspective is,

hence, an indicator of a company’s decline.

In order to improve customer satisfaction a client company can hire

a company that offers mystery shopping services. The mystery shopping

company will measure the improvements factors of the client company and

choose the mystery shoppers. They will take note of the number of

employees in the store on entering. They will report how long it takes

before the mystery shopper is greeted, whether or not the greeting is

friendly. They will analyze the questions the shopper asks to find a suitable

product. They will write down whether the employee suggests any add-on

sales, whether the employee invites the shopper to come back to the store.

They will also evaluate store associates, speed of service and store

appearance.

Text 2

What do customers and professionals think about future marketing?

Here are some ideas.

I believe the “future” of marketing is already here. Big companies still

invest in TV advertisements, billboards, and direct mail, but the revolution

of social marketing is making a rapid entrance.

“I predict more and more people will utilize social media to find their

own personal brands. More brands and businesses will realize that

consumers are going to have more control over their choices and ideas”,

Michael Flanigan says.

“The roles & responsibilities of marketing are in transition and will

certainly be very different still down the road. Both time & resources are

tighter than ever and it is only going to get worse in the future. Life is just

getting more complicated with all the tools and technologies so it is the job

of Marketing to create simplicity and calmness”, Paige Arnof-Fenn says.

Text 3

What is the influence and impact of Brazil, Russia, India, China and

South Africa on the world now and into the Future?

Political analyst and futurist Daniel Silke says that our century is the

emerging markets century — and it is important to watch the BRICS

nations: Brazil, Russia, India, China and now South Africa. These

countries contribute in excess of 50% of global growth. The future of

finance, business and politics in the world will depend on how these

countries interact and progress.

Daniel Silke predicts that these five emerging super-powers will

dominate global affairs for the rest of our lifetimes. The growing economies,

population, skills and political impact of these countries will make them

highly influential in almost every aspect of life. Africa is not an exception.

It holds out much promise as it is becoming a vital developing region and

making its claim to recognition and investment.

Daniel Silke poses several questions for consideration. Can the BRICS

really provide a political alternative and new power-base globally? Will

these nations work together or will they drift apart? Will the BRICS support

a move away from the US Dollar? Can the BRICS change the dynamics of

international organizations like the UN, IMF and WTO? And, are there

other countries and regional groupings that will conflict or compete with

the BRICS?

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