Lynx Chocolate Flavour Deodorant advert

This advert emphasizes that if the man uses new Lynx chocolate flavour deodorant, any girl will be attracted to him. It is very funny and memorable, because, as soon as the guy in the advert sprays some deodorant, he becomes a chocolate guy and everyone on the street wants to have a piece of this guy. This advert shows, how desirable the guy will feel if he uses a new Lynx chocolate flavour deodorant, which promotes this product quite effectively.

Ford advert

The Ford advert, shown on the left, shows how people should stick some balloons to their old versions of Ford Mondeo and let them fly away, and get a new Ford Mondeo model. It also shows a change in the Ford Mondeo generation, that the new model is bringing something completely different on the market. I this advert, people with old models of this car watch a new model slowly cruising in the city, and their models with a new one. This advert is also makes it very memorable due to its very sad music, as it encourages to say Goodbye to the old model, and it’s kind of sad that they people now have to change such a good car.

Using press (newspapers)

Advantages:

• Regional and local newspapers can be used to target particular area and groups of people. For example, ‘Hyundai’ motor company can target particular cities and towns in Britain, where people are more likely to buy their cars.
• Details and specifications of the product can be provided.
• The reader can refer back and read an advert again.
• Can target particular groups of people. For example, ‘The Guardian’ and ‘The Times’ newspapers are usually being read by intellectual and clever people and target older group of people. ‘The Sun’ newspaper might be more suitable for the young audiences.
• Newspapers are relatively cheap.

Disadvantages:

• No sound or movement.
• Newspapers can be easily lost or thrown away after being read.
• Some newspapers are only printed in black and white, which means they have less visual effect.
• Regional newspapers are less cost effective, because the cost per reader is higher than for national newspapers.
• Because there are so many newspapers being printed, the quality of the pictures in the adverts and layout may suffer.
• Because of the big size of some newspapers, it is more difficult to find the advert you were interested in. Might take a long time, before you read an advert or an article about particular product.

Examples:

Дата добавления: 2015-07-26