Advertising as a way of moving goods to market.

"Promotion" - activities aimed at increasing the supply and product. "Promotion" strives to make a demand for a product or service inelastic when prices are rising, and elastic when prices are falling. In other words, through the promotion of their goods manufacturer tries to keep the demand and sales unchanged with an increase in prices. However, if prices decline, the producer seeks to increase the demand for the product, hoping that an increase in sales volume offset falling prices.

Specialists involved in the promotion of goods on the market, trying to manage the needs of potential buyers. One good way to stimulate sales is the advertising campaign. Good advertising campaign can create a vogue for a specific product or service and the consumer buys the goods, not because he needed it, a, because it is y friends or acquaintances.

In advertising, there are various techniques and tools. The chosen method depends on the product, potential customers and the type of information that the manufacturer wanted to hear. Many of the ads around us simply provide information o product or service. Posters, billboards, signs, advertising in newspapers and magazines, direct mail advertising relate mainly to the informative advertising, which affects neither the mind of consumers.

In addition there is a stimulating c informative advertising, which will give a minimum of information o product. The purpose of such advertising - to create a unique image of the product. Stimulating advertising seeks to influence, the feelings and emotions of consumers with slogans, visual and sound images.

The choice of advertising depends on the income of producers and their goals. You can advertise in the media, such publications HOW TO radio, film and television. You can use outdoor advertising, direct mail, exhibitions, presentations, trade fairs.

Дата добавления: 2015-07-19