Job Titles and Functions in Advertising

Copywriter: Are you wildly creative and wonderfully witty? Do you like a little alliteration? Then you would fare well as a copywriter, the brainchild who helps develop the ideas for ads and websites, and then writes the text.

Art Director: You love illustration, photography and design. You don't just read headlines; you wonder whether they would look better in a different font. Visual masters of the marketing universe, art directors work with copywriters to design the websites, ads and the brochures that make us buy stuff.

Media Buyer/Planner: Yes, there IS a conspiracy behind why commercials for your favorite products appear during your favorite shows. Or why websites seem to know what you've searched for in the past. Blame the media buyer -- part CPA, part Machiavelli.

Account Executive/Account Supervisor: Although advertising agencies often combine roles, one person usually handles contact with the client and guides their projects. The account executive is the captain of the client's ship. If you're a control freak and a detail person, you could be a client's best ally.

Creative Director: After a few years as copywriter or art director, you might rise to the role of creative director and become a Don Draper doppelganger. As the title implies, you'll nurture all things creative, inspiring and evaluating ideas for TV spots, websites and ad campaigns, and working with account execs to keep the client the happy.

User Experience (UX) Designer: You have strong opinions about how a website should work. In fact, you'd like to engineer the very way people interact with them. You, oh organized and computerized soul, might make a great ux designer.

But let's say you're a corporate type who can't see himself working in a wild and crazy advertising agency. Consider a path to director of communications, acting as the liaison to the ad agency, or setting up an in-house agency.

Or maybe you'd rather be on the media side. If you can sell, you'll be getting a swell commission to persuade media buyers and clients to place their advertising with your TV station, newspaper or website.

Дата добавления: 2015-07-19