What to Expect From a Career in Advertising

From Alan Sharavsky, former About.com Guide

If it's Monday, you're shooting a big-budget TV spot for a Super Bowl advertising campaign. Wednesday, you design a geek-sleek website with apps out the wazoo for a world-famous beer brand. Friday has you rubbing shoulders with Aerosmith, who's about to record your snappy jingle.

Ah, a career in advertising. Inspiration, affirmation, glitz and glam all day long.

In truth, if you plan to succeed as something other than the owner's nephew, expect to work harder than you ever have in your life. But as advertising legend and former ad agency owner Mary Wells once said, it might be "the most fun you can have with your clothes on." But we're getting ahead of ourselves.

Whether you're a recent college grad or you've been in the workforce a few years, and you're wondering whether a career in advertising is right for you, here's a preview of what to expect as a Mad Man or Mad Woman.

Where You'll Work

One of the great things about a gig in advertising is the number of places it can take you. With the proper credentials, you could work in a variety of settings:

· Advertising agencies

· Media buying service firms

· Consumer package goods companies

· Industrial firms

· Hospitals

· Banks

· Professional sports teams

· Television and radio stations

· Non-profit organizations

· Web and digital media houses

· Your house, in your own business

That's because there's far more going on behind the scenes than what appears in a magazine ad or a TV commercial. Not just the domain of "creative geniuses," there's a role for every skill set, serving all kinds of businesses. And thus a job for every aptitude.

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