The Creative Department

If you are creative and like to write or design, you've already added advertising to your top five list of career opportunities. Working in a major ad agency's creative department is a dream job for most but you may find you would rather work in a small ad agency, in-house agency or even on your own as a freelancer.

You'll be working as a team and your creative personality will not only be valued, it will be relied upon every day. Even if your copy comes back with red marks all over it, you're the one the Creative Director is counting on to write that ad. If your design is marked up, you're still the one that needs to make the changes to get the ad completed on time.

Advertising Jobs Aren't Just for Creatives

When you think of advertising, you may automatically imagine a room full of creative people hammering out ideas into one solid ad campaign. Copywriters, graphic designers, creative directors, art directors and other creative people do work together in these types of settings.

However, there are plenty of other types of people involved in a successful ad campaign that don't actually create the ads. Account executives, traffic managers, media coordinators, media directors, researchers and other non-creatives work in the advertising industry.

These people are just as crucial to a client's successful ad campaign as the creatives who develop the campaign's concept. Many of the non-creative positions in advertising also work directly with the client. For example, an account executive (AE) is a liaison between the client and the creative department. An AE must work closely with both to make sure the client's needs are being met in every step of the ad campaign.

Дата добавления: 2015-07-19