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What is Exhibition
The exhibition - organized a demonstration of food production, in the broadest sense of that expression, in a certain place at a certain time period. Although the exhibition is not always linked c close the sale of goods, as a result of the exhibition process is always associated c changes in the market area which covers the exhibition.
Exhibition activities carried out in two main forms. The first - Fair (trade fair), where the goods are presented and implemented. The other - the actual exhibition (exhibition), where the goods will only be submitted.
This scheme is not exhaustive, if only because that right at the exhibition can take place transactions on the submitted products. In addition, the exhibition of one type of product may occur selling another - for example,
soputsstvuyuschih goods.
By its very nature is a kind of exhibition of modern advertising,
and one of the most effective - both because of the exact focus on the audience, and because the maximum visibility. Efficiency
product promotion at the show is very high. Cases when the booth rental
for 3-4 days could increase the turnover of a small company at times.
However, the value of the exhibition business is not confined to the promotion of certain goods. Exhibitions at a relatively small investment of money mogyt have a huge impact on the regulating market. Entrepreneurial activity in a particular industry, the demand for certain types of goods and services are subject to change based on one or two exhibitions held quite competently.
"The exhibition - a locomotive that can pull a great many industries. All over the world - this is an important tool for the development of firms and industries "- said Yuri steamers, head of exhibition business in the International Banking Institute (IBI).
Разработка и планирование новых изделий.
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