The new marketing strategy.

The brand name refers not only to the brand, but as a rule, the firm and its products or services. In this title also includes the reputation of representing

an additional value of the goods or services. Consumers trust temln brands that offer them good quality and design, extensive choice and prestige goods. When promoting a product on the market offer different kinds of advertising awareness of the buyer o this brand shows its main strengths and create his image.

The most popular brands, leading to the twentieth century (such as Coca-Cola. Colgate, Disney, Heineken, Ivory, Kellogg, Kodak, Persil, Schweppes, Wrigley) - a brand of consumer goods. However, there are highly respected brands (for example, Armani in the production of fashionable clothing, Porsche in the automotive industry).

In the XX century in the industry have learned to produce consumer goods at the same level of quality as those that were previously available only to the wealthy. As a result, most people were not able to tell by their clothes are very rich from the merely rich, a simple rich - from a man with money. And then came the idea that the prestigious clothes should be different from the mass, not only in quality but at a price. There was a problem: how to make a recognizable thanks to the design price of the product? Found an easy way out - a proprietary label moved to the inside of the garment, where it could see only the owner, on the outer. Simultaneously, a campaign advertising the brands that have become a symbol of high prices.

When a new marketing strategy emerged, some critics have declared that no one will pay $ 60 for jeans with the label "Gloria Vanderbilt", when the jeans are almost identical with the label "Montgomegu Ward, can be purchased for $ 12. However, there were many instances where the goods with well-advertised brand and the high price of sold very well. We hear a lot of cases of illegal use of brands when selling goods of lower quality, copying the brand well-known companies. These actions reduce profits and harm the reputation of well-known manufacturers.

Дата добавления: 2015-07-19