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Formation of attitudes
Focus the attention on
form opinions
Featured in the press
Activate and reinforce latent attitudes
Have only a mild preference for one party or candidate
Worked up by the mass media
Contribute money or help a party or organization
Spread over wider geographic areas
Personify their parties
Powerful force strengthening the presidential system
Appeal to a national audience
Developing countries
The media are strictly controlled
Word of mouth
Perform the same functions
On a more limited scale
Transmitted by rumour
Encourages “underground” opinion in totalitarian countries
The media network is dense in uncontrolled
To take a stand on an issue – занимать позицию по какому-либо вопросу
To ensure accurate reporting – обеспечивать объективное освещение событий
Loss of credibility – потеря веры, доверия
A redress for libel – возмещение в судебном порядке за клевету, дискредетацию
To bring a suit against smb – подать в суд на к-л
An injury to one’s reputation – нанесение ущерба ч-л репутации
To initiate a legal action – подать в суд на к-л
To allow equal time (to candidates in a pre-election campaign) – предоставлять одинаковое время (на радио и телевидении)
Advertising space – место в газете, отводимое рекламе
To hold smb fully responsible for smth – считать к-л ответственным за что-л
To cover a news event (coverage of news events) – освещать к-л событие
To present news objectively and unambiguously – представлять новости объективно и в ясном изложении
A tabloid newspaper – малоформатная газета со сжатым текстом и многими иллюстрациями
A terse style – сжатый краткий стиль
A target audience – аудитория, имеющая одинаковые возрастные и социальные характеристики
To furnish (to provide) news – представлять к-л информацию, новости
To consider oneself well informed about the affairs of the nation and the world
To form one’s own opinion of major events
To provide information on what is happening
To present an all-round picture of what is taking place
Commercial announcements
To be considered fully responsible for not providing adequate information
Of a small format and overall sensational character
To display current events truthfully and without bias
A legal retribution for morally or otherwise injuring a person
Television
To change drastically
Television viewing
A social integrator
(re)gain independence
a serial
to take a close look at a TV programme
a talk-show, a soap-opera, a cartoon
to suffer from the cultural expansion (from the West)
to be shot abroad
to be a very powerful and influential media
to change the situation for the better to be planned in a certain way
to be placed (about the programmes) in the morning
the prime time
trash serials
to be receptive to outside influence
to be intensely addictive
a desire of escapism
to provide an insight into a sterilized world
to be tailored to national tastes
detective thrillers and crime capers
to shoot an adaptation of smb’s novel
to be overflowed (about television) by “money-oriented” games
to defy the spirit of collectivism
to disintegrate the society
a put-up job
to be to susceptible to any kinds of social disturbances
alternative channels
to prefer Internet to any other source of information
to distribute one’s preferences among the internet, television, radio, telephone
to remain the dominant mass medium
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