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The technology of modern mass communication
To result from the confluence of many types of inventions and discoveries
To precede the industrial Revolution
To develop newer means of mass communication
To broadcast
Printing press, radio, television, motion pictures, sound recording
Systems of mass production and distribution
To be the prerequisites for the development of mass communication
To employ extant communications technology
To satisfy widespread desires or needs
Affluence
The maintenance of the radio, television, cinema and recording industries
Professional communicators
To produce best-sellers
Control of the instruments of mass communication
To be employed for government propaganda
To be accepted by the general public
To fall into the hands of smb
Literate citizens
To reach ever increasing number of people
To serve readers, the masses
To be predominant
To be free to follow one’s own whims
Libel
Slander
A book publisher
Censorship
To have restrictions
Government regulations
To limit the nature and quantity of the material produced and circulated
Consumer satisfaction
To be restricted by laws
Invasion of privacy
To entail obligations
To maintain access to the public eyes and ears
To use broadcasting frequencies
To be circumscribed loosely or rigidly by government regulations
To be the subject to local legal restraints
To operate under strict government control
To depend upon particular markets
Decorum and self-censorship
To exercise absolute control of all broadcasting
Public opinion on political issues
Inducements to violence
To construe the overall effects of mass communication as generally harmless
To influence attitudes and behavior
To provide potent sources of informal education and persuasion
To form one’s personal views of the social realities
To be an instrument of commercial advertising
To produce varying effects upon different segments of the audience
The enormous output on television, radio and in print
The role of newspapers, periodical, etc. in influencing political opinions
Voting behavior
Undecided voters
To determine the outcome of the elections
Middle-of- the- road voters
Advertising agencies
To be brought into the political arena
To develop images of the politicians
Television campaign
Television techniques
Propaganda enterprise
Propaganda
An extremely dangerous lack of means of restraining or counteracting propaganda
The flames of international, interracial and interreligious wars
To consist of a highly chaotic mixture of democratic, semidemocratic, authoritarian subsystems
To be ill educated, ultranationalistic and religiously, racially or doctrinally fanatical
To conduct a propaganda
To be contradictory to the requirements of the world system
To be sensationalized and amplified by international broadcasts
To lie in the slow spread of education for universalist humanism
Facilities fir news gathering, publishing, broadcasting
To be bombarded daily by far more media (about one’s mind)
Information bits
Rival politicians
Insistently advertised commercial products
Ecological horrors
Military nightmares
Communication overload
To result in the alienation of millions of people from much of modern life
To cope with severe communication overload
Selective attention – selective perception – selective recall
Media preferences
To seek psychological reassurance about the existing belies (convictions) and prejudices
To have an a priory advantage
To induce major changes
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