Y Choose the best alternative.

1. The introduction of the idea of the freedom of press is associated with …

a) Zenger trial of 1735.

b) the USA Constitution of 1787.

c) the New York Herald foundation in 1835.

1. The origin of the term ‘yellow journalism’ is associated with the name of …

a) Joseph Pulitzer.

b) William Hearst.

c) James Gordon Bennett.

1. The word ‘gazette’ is still used in many languages denoting a newspaper because of …

a) the name of the first newspaper circulated in Italy.

b) the name of the coin for which first newspapers were sold in Italy.

c) the little news sheets of paper issued occasionally in Italy.

1. The first evidence of official means of spreading news dates back from …

a) ancient Greece.

b) ancient China.

c) ancient Rome.

1. The first English language newspaper was issued in 1620 in …

a) England.

b) Holland.

c) Scotland.

1. The first regular newspapers appeared in American colonies in …

a) 1704.

b) 1719.

c) 1690.

1. The most common and important classification of newspapers is into …

a) national and international.

b) serious and broadsheet.

c) broadsheet and tabloid.

1. The greatest difference between serious and popular newspapers is in …

a) the treatment of the topic they cover.

b) the number and quality of ads.

c) the typeface of the articles.

1. The example of the so-called national newspaper in the USA is …

a) the Wall Street Journal.

b) the New York Times.

c) the USA Today

1. Tabloids …

a) are sometimes called ‘heavy’.

b) cater for undemanded readers.

c) give more space to opinions.

1. Two most common newspaper advertisements are …

a) display and classified.

b) display and coupon.

c) classified and business cards ads.

1. Classified ads are …

a) retail advertisings.

b) full-page advertisements.

c) small-print brief announcements.

1. The title of the top editor in a newspaper is …

a) a managing editor.

b) an editor-in-chief.

c) an executive editor.

1. A journalist who write for publication in series which can sometimes be strongly opinionated is called …

a) a correspondent.

b) a reporter.

c) a columnist.

1. The ‘five C’s’ (make the copy clear, correct, concise, comprehensible and consistent) summarize …

a) the copy editor’s job.

b) the contributing editor’s job.

c) the managing editor’s job.

1. A form of journalism when reporters investigate and expose issues of corruption which dates back to the end of the 19^th century is …

a) undercover journalism.

b) investigative reporting.

c) muckracking.

1. A reporter which deeply investigates a single topic of interest, often involving crime, political or business wrongdoings, is …

a) a watchdog journalist.

b) an investigative journalist.

c) an undercover journalist.

	17 points

total score – 34/53
number of mistakes	grade
1 – 3
4 – 6
7 – 10
11 – 14
15 – 17
18 – 20

SUPPLEMENT

Дата добавления: 2015-11-14