Variations in Frequency of Publications and Programs

All types of media – print radio and TV – have different types of publication and programs, and the main division is between dailies, weeklies and monthlies.

Dailies often work on tomorrow’s news today, working on the faster-moving stories right up to the deadline but finishing less time-sensitive features earlier. On a weekly magazine, the features are often “tied down” or “go to bed” two or three weeks before the issue closes, while the news pages may not be “put to bed” until the last minute. Monthly publications often have features written two months before the close – which is often three months before the magazine appears.

Knowing what sort of publication the journalist is working for makes a difference to the way the editor responds to them. If he /she gets a call from someone working on a news story for a daily or a weekly, he /she knows he /she will have almost no chance to get back to them with further comment or information. The editor has to respond fairly fast.

Abridged from “Press Here” by Annie Gurton

Prentice Hall, 1998

№	verbal	translation
	w- - - - - -
	f - - - - - - m - - - - -
	f- - - - - - - -
	w- - - - - -
	k - - - - - -
	g- - -
	r- - - - - -
	g- - -
	t- - -

9 points

IY Read the text. State its topic, main idea and purpose. Write out the key words to support the main idea.

HEADLINES

Headlines can tell us something what a paper is like. Looking at one of that has been detached from its body copy readers will not find it very difficult to find out which is from a quality newspaper and which was snipped from a tabloid. Those from qualities are likely to be longer and more informative. Those from the tabloids tend to be short and snappy – and full of puns and innuendo (косвенный намек).

They have got something in common, though: sometimes foreign learners of English find them difficult to understand.

There is one variety of headlines which you don’t find in the papers themselves, but on those page-size billboards under a cover of wire netting. You find them in front of news stalls and at newsagents’ doors. There is the “masthead” of the paper and underneath it a skillfully oblique reference to the headline of the day, usually making great play of words such as “drama”, “shock”, “row” and “crisis”.

The typical features of headlines include a number of three-letter words that do not take up much space in banner headlines. Headlines are also full of four-letter words, without sounding vulgar or obscene, and they sport four-word phrases as well. In the first headline, four words try to do the job of fifteen; in the second, nineteen words are condensed into four. In other words, headlines are an attempt of some form of “instant language”.

15 points

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