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Company (n) 1) business an organization that makes or
sells goods or services in order to get money
to manage / run a company
to set up / start a company
2) group a group of people who are together
in the same place, often for a particular
purpose or for social reasons.
(your own idea) ………………………………………………….
…………………………………………………………………….
……………………………………………………………………..
……………………………………………………………………..
………………………………………………………………………
1. Which of these companies would you like to work?
a) a small company (small business)
b) a medium-sized company
c) a multinational / global company
d) a family own company
e) your own company / your own business (self-employed)
f) state-owned company
Ex. 2 Which of these business sectors would you like to work in?
a) Engineering
b) Telecommunication / Media
c) Retailing
d) Construction
e) Tourism
f) Banking and finance
g) Transport
h) Car manufacturing
i) IT (Information Technology) / Electronics
j) Food and drink
k) Pharmaceuticals / Chemicals
Ex.3. Complete the chart below with the information from the box.
Peugeot Benetton container ship operator American Express
French Japanese Italian drug and chemical maker drinks supplier
Company Main activity Nationality
Cisco Systems Internet equipment supplier American
……………………………………………………………………………
Car manufacturer
……………………………………………………………………………..
Bacardi Martini Spanish
……………………………………………………………………………….
Travel and financial American
services provider
…………………………………………………………………………………
Bayer German
…………………………………………………………………………………
Clothing manufacturer
………………………………………………………………………………….
Sony Electronic goods maker
………………………………………………………………………………….
AP Moller-Maersk Danish
…………………………………………………………………………………...
Text 1
Ex.4 Read the text and answer the following questions below.
1) What is the name of the company?
2) What’s the nationality of the company?
3) What does the company produce?
4) Is the company successful?
5) Where is the Head Office of the company situated?
6) How many branches does the company have?
7) What is the company going to do next year?
Forever Young Ltd. is an Irish company. They manufacture and distribute beauty products. The company specializes in high-quality creams and lotions.
They also produce perfumes. Forever Young Ltd. is one of the market leaders
in Ireland. The Head Office of the company is in Dublin and they have 20 branches
in Europe. Next year, Forever Young Ltd. are going to open their first subsidiary in the United States.
Ex.5. Prepare for the interview with the Managing Director of Forever Young Ltd., John O’Connor. Translate the following questions into the English language
in order to ask them during the interview.
1) Ваша компания ирландская или американская?
2) Что Ваша компания производит?
3) Где находится главный офис компании?
4) На чем специализируется Ваша компания?
5) Вы сами распределяете свою продукцию?
6) Сколько филиалов у Вас в Европе?
7) Вы считаете свою компанию успешной?
8) Каковы Ваши планы на будущее?
Ex. 6 Give the English for:
1. производить ………………………………………………………
2 распространять ……………………………………………………….
3 специализироваться ……………………………………………………….
4 высококачественный ………………………………………………………
5 лидер на рынке ………………………………………………………..
6 главный офис ………………………………………………………..
7 филиал ………………………………………………………..
8 дочерняя компания ………………………………………………………..
Text 2
Read this text about Zodiac, a highly successful clothing company, and complete the chart. This information is from its company website.
ABOUT ZODIAC INC.
Zodiac Inc. is a global company with three distinct brands – Zodiac, Gemini and Capricorn – and revenues topping $8 billion. The company has its headquarters in Seattle. At the heart of our company are more than 100,000 people worldwide, supporting our catalog and website operations.
Long-term, quality growth has always been a priority at Zodiac Inc. – which is why we’re constantly improving the way we sell our products, serve our customers and run our business.
Brands ………………………………...
Revenues ………………………………...
Headquarters ……………………………...
Number of
Employees ………………………………….
Main aim ……………………………………
Text 3
Read the text about a leading international company and complete the chart.
VIRGIN is a leading international company based in London. It was founded in 1970 by Richard Branson, the present chairman. The group has seven main divisions: cinema, communication, financial services, hotels, investments, retail and travel. Its retail segment is led by Virgin Megastores, a network of music and entertainment stores. Virgin operates in 23 countries, including the United States, the United Kingdom, Continental Europe, Australia and Japan.
In 1999, the combined sales of the different Virgin holding companies exceeded
3 billion pounds.
Name of the company …………………………………………
Headquarters …………………………………………………
Chairman ……………………………………………………..
Business activities ……………………………………………….
………………………………………………..
………………………………………………..
Main markets …………………………………………………...
…………………………………………………..
Sales in 1999 …………………………………………………….
Text 4
Read the company profile. Ask students about the company he or she has read
about, and complete the notes below.
MOTOROLA
Motorola maintains sales, services and manufacturing facilities throughout the world, conducting business on six continents. Its major business areas are: advanced electronic systems, components and services, two-way radios, paging and data communications, automotive, defence and space electronics and computers. It has the largest portfolio in the world of cellular phones.
The CEO is Christopher Galvin and the headquarters are situated in Chicago. Sales in 1999 were $30.2bn.
Name of company …………………………………………………..
Headquarters ………………………………………………………
Chairman …………………………………………………………...
Business activities …………………………………………………..
………………………………………………………………………
……………………………………………………………………….
Main markets ………………………………………………………..
…………………………………………………………………………
…………………………………………………………………………
Sales in 1999 ………………………………………………………….
TEXT 5
Complete the company profile with either the present perfect or past simple tense of the verbs in brackets. Pay special attention to irregular verbs and the position of adverbs.
COLGATE – PALMOLIVE COMPANY.
William Colgate (1) ………. (found) the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first hundred years, the company (2) ………. (do) all its business in the United States. However, in the early 1900s, the company (3) ……….. (begin) an aggressive expansion programme that (4) …………..(lead) to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. In more recent years it (5) ………..(set up) operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China. Colgate-Palmolive (6) …………….(become) a truly global consumer products company, worth $8.7 bn and selling in more than 200 countries.
Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is the world leader in toothpaste. As a result of the company’s heavy investment in research and technology, it (7) ……….. (develop) many successful toothpastes, rinses and toothbrushes. To strengthen its presence in professional products, Colgate-Palmolive (8) ………………(buy) the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990. For many years, the company (9) …………..(have) a strong dental education programme in schools throughout the world and (10) …………….(maintain) a close partnership with the international dental community. Recently it (11) …………….(create) a web site for dental professionals.
The company (12) …………….. (always pay) close attention to the environment. It (13) ……………. (already make) great progress in the use of recyclable bottles and packaging materials.
TEXT 6 Before reading the text below about Philips, decide whether you think these statements are true (T) or false (F). Then read the text and check your answers.
1) It is the world’s second biggest electronics company.
2) It has produced over 100 million TV sets.
3) Its headquarters are in Amsterdam.
4) It was the first company to produce compact discs.
5) It is active in a small number of specialized businesses.
6) It provides the lights for famous landmarks such as London’s Tower Bridge.
Words and word combinations from the text below
1. found(v) …………………………………………………………
foundation (n) ………………………………………………….
2. lay (v) …………………………………………………………….
3. establish (v) ………………………………………………………
establishment (n) ………………………………………………..
4. manufacture (v)……………………………………………………
manufacturer (n) ………………………………………………..
5. light (n) ……………………………………………………………
6. bulb (n) ……………………………………………………………
7. fuel (v) …………………………………………………………….
8. expand (v) …………………………………………………………
expansion (n) ………………………………………………….....
9. protect (v) ………………………………………………………….
10. reception (n) ………………………………………………………
11. mark (v) ……………………………………………………………
12. diversification (n) …………………………………………………
13. range (n) ………………………………………………………….
14. launch (v) ………………………………………………………….
15. landmark (n) ……………………………………………………….
16. include (v) …………………………………………………………..
Read the first part of the text paying attention to the meanings of the words above and answer the questions given below.
A.
THE PHILIPS STORY.
The foundations of the world’s biggest electronics company were laid in 1891 when Gerard Philips established a company in Eindhover, the Netherlands, to manufacture light bulbs and other electrical products. In the beginning, it concentrated on making carbon-filament lamps and by the turn of the century was one of the largest producers in Europe. Developments in new lighting technologies fuelled a steady programme of expansion and, in 1914, nit established a research laboratory to stimulate product innovation.
IN THE 1920S, Philips decided to protect its innovations in X-ray radiation and radio reception with patents. This marked the beginning of the diversification of its product range. Since then, Philips has continued to develop new and exciting product ideas like the compact discs, which it launched in 1983. Other interesting landmarks include the production of Philips’ 100 millionth TV set in 1984 and 250 millionth Philishave electronic shaver in 1989.
Ex.1. Answer the following questions.
1) When was the company formed?
2) Where did Gerard Philips establish his company?
3) What were the first products manufactured by the company?
4) What happened in 1914?
5) What marked the beginning of the diversification of the product range?
6) What results did the company achieve in the 1980s?
B. Read the second part of the text and do the tasks given below.
THE PHILIPS COMPANY
Philips’ headquarters are still in Eindhoven. It employs 256,400 people all over the world, and has sales and service outlets in 150 countries. Research laboratories are located in six countries, staffed by some 3,000 scientists. It also has an impressive global network of some 400 designers spread over twenty-five locations. Its shares are listed on sixteen stock exchanges in nine countries and it is active in about 100 businesses, including lighting, monitors, shavers and colour picture tubes; each day its factories turn out a total of 50 million integrated circuits.
The company creed is ‘Let’s make things better’. It is committed to making better products and systems and contributing to improving the quality of people’s work and life.
One recent example of this is its ‘Genie’ mobile phone. To dial a number you just have to say it aloud. Its Web TV Internet terminal brings the excitement of cyberspace into the living room. And on travels around the world, whether passing the Eiffel Tower in Paris, walking across London’s Tower Bridge, or witnessing the beauty of the ancient pyramids of Giza, you don’t have to wonder any more who lit these world famous landmarks, it was Philips.
Ex.1 Read ‘The Philips Company’ again and find the figures that correspond to the following pieces of information.
1) The approximate number of designers working for Philips ………………..
2) The number of people working for Philips worldwide …………………….
3) The number of countries with sales and service outlets ……………………
4) The number of countries where Philips has research laboratories ………….
5) The approximate number of scientists working in Philips’ research …………
laboratories
Ex.2 Match the words from the text with their corresponding definitions.
1 an innovation a) a planned series of actions
2 a patent b) main offices
3 diversification c) a place of address
4 a range d) the introduction of a new idea
5 headquarters e) a selection or series
6 a location f) making different types of products
7 a strategy g) an agreed course of action
8 a policy h) the right to make or sell an invention
Ex.3 Complete the notes below about The Philips Company.
Name of the company ……………………………………………….
Headquarters ……………………………………………………….
Nationality ……………………………………………………………
The year of forming ………………………………………………….
Chairman ……………………………………………………………..
Business activities ………………………………………………………
…………………………………………………………………………
…………………………………………………………………………
…………………………………………………………………………
Sales ………………………………………………………………….
The company motto …………………………………………………..
Personnel policy ……………………………………………………….
THE STRUCTURE OF A COMPANY.
Understanding discourse.
1 Listen to the recording of a talk given by the Managing Director of a company. Play it right through in order to get a general idea of what it contains. Then play the tape again, section by section and make notes for your answers to the questions below.
1) Are all companies organized in the same way?
2) Why is it sometimes necessary to change the organization?
3) Who appoints the Chairman?
4) What is his function?
5) What types of directors are there?
6) What are duties of the Managing Director?
2. Read and translate the following words and word combinations.
translation
1) to be organized in the same way ………………………………………… ………………………………………………………………………………..
2) to make a table …………………………………………………………….
3) to put parts together in different ways ……………………………………..
…………………………………………………………………………………
4) to be disturbing ……………………………………………………………
5) to start making something different ……………………………………….
………………………………………………………………………………….
6) to join up with another company ……………………………………………
…………………………………………………………………………………..
7) a typical organization of the company …………………………………………...
……………………………………………………………………………………….
8) to take a look at something ……………………………………………………….
9) to arrange the structure ………………………………………………………….. ……………………………………………………………………………………….
10) at the top of the scheme …………………………………………………………
11) the Board of Directors ………………………………………………………….
12) to administrate the company ……………………………………………………
13) to make general policies ……………………………………………………….. ……………………………………………………………………………………….
14) non-executive directors ………………………………………………………... ……………………………………………………………………………………….
15) executive directors ……………………………………………………………...
16) to have some standing in business ……………………………………………...
………………………………………………………………………………………..17) various parts in a business world ……………………………………………… ……………………………………………………………………………………….
18) to help the company to succeed ………………………………………………...
……………………………………………………………………………………….
19) to appear at the meetings ………………………………………………………..
20) to work for different companies at the same time ………………………………
……………………………………………………………………………………….
………………………………………………………………………………………..21) the Absolute Head of the company …………………………………………….
………………………………………………………………………………………..22) to appoint somebody …………………………………………………………..
to be appointed ………………………………………………………………..
23) to take the chair at meetings …………………………………………………….
……………………………………………………………………………………….
23) shareholders ……………………………………………………………………..
24) to represent the company’s interests ……………………………………………
……………………………………………………………………………………….
25) to run a business ………………………………………………………………..
………………………………………………………………………………………
26) to take part ……………………………………………………………………..
27) to coordinate the policies ………………………………………………………
28) to decide the policies……………………………………………………………
29) to carry out tasks ……………………………………………………………….
30) various managers ……………………………………………………………….
3. Listen to the tape again. Write down the six types of the managers and their
functions.
Manager job
1) …………………………… ……………………………………….
……………………………………….
………………………………………..
2) ……………………………… ………………………………………..
………………………………………..
………………………………………
3) ……………………………….. ………………………………………
………………………………………...
………………………………………...
4) ………………………………… ………………………………………...
………………………………………...
………………………………………...
5) ………………………………….. ……………………………………….
……………………………………….
………………………………………..
6) …………………………………… ………………………………………..
………………………………………..
………………………………………..
4. Philips is a major multinational company which has almost 30,000 trademarks worldwide. Study the organization chart below. Present the information about the company to your friends.
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