B. Analysis of your company adv., TM, or literature.

The worldwide popularity and value of specific company and its product(s) are not limited to their advertisement only, but, nowadays, social responsibility is also a significant key to promote and make product’s name to be respected by people who is willing to buy. As use of the Internet among people grows every day, companies, including PepsiCo, embrace this chance to advertise their products through achieving their goals and, thereby, they stay closer to buyers who support or may support them in future.

PepsiCo has established itself already as a great company around the word in 200 countries, and even if somebody didn’t know about it before and chooses between two or more products, he or she follows other beliefs and chooses PepsiCo’s items (Davidson, 141). This advanced persuasion technique is called «Majority belief». (Media Literacy Project, 345). «It works on the assumption that if most people believe something, it must be true. That’s why polls and survey results are so often used to back up an argument…» (Media Literacy Project, 345). For instance, PepsiCO uses social media to build communities. (Pride, Hughes, Kapoor, 462). «Recently, Pepsi used social media to showcase its commitment to real-world communities by shifting $20 million typically spent on Super Bowl advertising to a Web site that allowed customers to post ideas for helping their own communities in areas like education and the environment. (Pride, Hughes, Kapoor, 462 ). As a result, voters choose the most interesting ideas to make Pepsi even better and PepsiCo funded best projects. (Pride, Hughes, Kapoor, 462). This means that the company listens to and attempts to be with their daily customers or newcomers who express the opinion of majority. This technique can engage more and more people to buy their products.

Another important thing is the social responsibility which cannot be ignored by a lot of people. In other words, customers or even investors see social responsibility as a key factor to be a part of certain company because they are looking for something stable, responsible for the environment, and their own health and safety. PepsiCo strives to minimize resource consumption of its production through energy savings, waste reduction, recycling and air quality. (Davidson, 141). Director of sustainability and technology for PepsiCo in Chicago, Tim Carey, asserts, «PepsiCo already has the highest content of recycling resin in its bottles that any other national manufacturer». (qtd. in Davidson, 141).

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