The standard form (formal)

Dear Sir(s),

(or Dear Madam),

Yours faithfully,

Informal (used between people who know each other and to add a friendly touch to a business letter)

Dear Mr Brown,

Dear Mrs Brown,

Yours sincerely,

To express a little warmer feeling than yours sincerely.”

Dear Mr Popov,

(or My Dear Mrs Smith,)

Yours very sincerely,

American form

Gentlemen:

Yours truly,

(Yours very truly,)

(9) THE SIGNATURE

Business letters are signed by hand in ink, clearly and legibly. The same style must always be adopted. The writer’s name and title are typed below the signature.

The name of the company or of the organization for which the writer signs the letter is typed under the complimentary closing (above the signature).

If the writer signs the letter on behalf of a company or on behalf of another person, the per pro. = p.pro. = p.p. (short of per procurationem) is used before the name. The person signing is empowered by a proper legal document (a power of attorney) to sign letters and other documents. Otherwise “For” is used before the name of the firm or person.

A letter having a per pro. signature, i.e. when on behalf of a company, should be written in the plural number.

Or you may put it the other way around: if you write the letter in the first-person plural, after the complimentary closing the name of the company (V/O) should be included. For example,

Yours faithfully,

for V/O “Prodintorg”

(I.Pavlov)

Director

Or Yours faithfully,

per pro. THE ORIENTAL TRADING

CO.LTD

F.Howard

Secretary

(10) ENCLOSURES AND POSTCRIPTS

If there is an enclosure (–s) to the letter, it should be clearly indicated by typing the word ‘Enclosure’ or its abbreviation ‘Enc’ (not ‘Encl’ as is still used by our trading bodies though it is out dated) in the bottom left-hand corner of the page below the Signature. It may be preceded or followed by a figure indicating the number of enclosures if there is more than one, and the name of the documents in them, and the number of pages.

For example:

Enc: Specification No. 13/45 (5 pages)

Enc: (3) Invoice

Bill of Lading

Insurance Policy (6 pages)

If there are copies of the letter to be sent to other addresses it is indicated under the Enclosure:

Copy: Ukrainian Trade Delegation

c.c. Ukrainian National Bank

Ukrainian Trade Delegation

Postscript should be used as an emergency not as a normal conclusion only when information to be conveyed comes to hand after the letter proper has been completed. Otherwise it is a sign of bad construction of the letter. Postscript is abbreviated to PS (not P.S.). An additional postscript is labeled PPS.

1. Have a look at the letter paying attention to it structure? translate it into Ukrainian.

Bredgade 51,

Sender’s address ---------------- DK 1260,

Copenhagen K,

DENMARK

Date -------------------------------- 6^th May 19___

Soundsonic Ltd.,

Inside address-------------------- Warwick House,

(Receiver’s address) Warwick Street,

Forest Hill,

London SE23 1JF

UNITED KINDIM

Attention line---------------------- For the attention of the Sales Manager

Salutation -------------------------- Dear Sir or Madam,

Please would you send me details of

tour quadrophonic sound systems which were

Body of the letter------------------ advertised in the April edition of Sound Monthly?

I am particularly interested in the Omega range of equipment that you specialize in.

Complimentary close------------ Your faithfully,

B.Kaasen (Ms)

Signature -------------------------- B. Kaasen

2. Here is the firm’s reply to the letter from the prospective customer in Denmark. It shows some further features of a normal business letter, and uses the kind of layout (blocked, open punctuation, etc.) which this book regards as standard.

______________________________________________ SOUNDSONIC Ltd. ______________________________________________ Letterhead Warwick House, Warwick Street, Forest Hill, London SE23 1JF Chairman John Franks O.B.E. Directors S.B.Allen M.Sc., N. Ignot, R. Lichens B.A. Telephone [phone] Fax: [phone] Telex: 819713 Your ref: 6 may 19____ References Our ref: DS/MR Date: 11^th May 19____   Ms B.Kaasen Bredgade 51 DK 1260 Copenhagen K DENMAEK   Dear Ms Kaasen   Thank you very much for your enquiry which we received today.   I am enclosing our catalogue and price-list for the equipment you said you were interested in. I would like to draw your attention to pages 31-35 in the catalogue where you find full details of the Omega range.   We would welcome any further enquiries you have, and look forward to hearing from you.   Yours sincerely,   Mary Raynor (Ms)   p.p. D.Sampson ______ Per pro Sales manager ______ Company position   Enc. ______ Enclosure  

3. The final letter in this section shows some further features of a business letter.

____________________________________

SOUNDSONIC Ltd.

____________________________________

Warwick House, Warwick Street, Forest Hill, London SE23 1JF

Chairman John Franks O.B.E. Directors S.B. Allen M.Sc., N.Ignot, R. Lichens B.A.

Telephone [phone] Fax [phone] Telex: 819713

Your ref:

Our ref: DS/MR

Date: 21 July 19___

Ms B.Kaasen

Bredgade 51

DK 1260

Copenhagen K

DENMARK

Private and

confidential ----------- Private and confidential

Dear Ms Kaasen,

Subject title----------- Non-payment of invoice 322/17

Дата добавления: 2015-11-16