Q Discuss these questions.

Imagine you wanLlo promote a brand. Which of these strategies would you most like to use and why?

A) celebrity endorsement

B) product placement In films

C) direct marketing

D) sponsorship

Are there any advertisements or commercials that you regard as 'art'? Why?

Is_

Language review

Questions

lu questions wJbMi w<: can answer Willi ciiheryejtorwd we put an

auxiliary verb before (lie subject.

'Do you like the marketing plan?' 'Yes, it's very comprehensive.'

'Is the price going up next year?' 'No, it's high enough.'

'Have they agreed to the credit terms?' 'Well, they're thinking about them,'

To ask for more information we use question words like vshat, why, where.,

when and how. We put the question word before the auxiliary verb.

When are they planning to launch?

How should we promote it? ^} page 1.24

Q Correct the grammatical mistakes in these sentences.

* What means market niche? Whcf does market niche mecw?

z How much it cost?

3 Why you don't sell it?

4 When it must be finished?

5 Did you went to the fair last week?

6 Is coming your boss tomorrow?

The letter below is part of an authentic consumer survey on wines.

i Write the words in the questions in the correct order. For exam pie, i Which group do you belong to?

2 Answer the questions.

Dear Mr Paz-Andrade

We are conducting a consumer survey on international wines. We place great value

on your personal opinion and, therefore, request your support.

QUESTION	ANSWER
1 group you do belong to which?	self-employed D employed □ retired p
2 you old how are?	under 30 years [2 30-50 years |_"j over 50 years [1
3 which do you prefer wines? j white wine □ red wine U rose wine [2
4 how do you drink often wine? \ seldom D occasionally D once a week D often D
5 do you spend usually how much of wine on a bottle?	up to Ј5 r E5-C7.50 D more than Ј7.50 H
6 do have you a cellar at personal wine home?	no |~1 yes: H small 1^— large □
7 many bottles of wine how you have selected during the last year?	fewer than 36 bottles j.J more than 36 bottles Qj
8 you know do wine growing areas which?	Chianti 1 1 Nahel^-! South Australian RheinhessenBurgurtdy ]_ Bordeaux L! Rioja [_
S when selecting wine, you do the various growing areas take into account?	yes i.J no |_. occasionally j"j
10 taste which you prefer do?	white wine L i red wine j.J dry PI medium dry |~1 sweet D

7 Marketing

Telephoning; exchanging information

Q Workin pairs. Ask each otherthe questions. (If your partner doesn't drink wine, ask questions about another drink,)

Workin groups. Think of a product and prepare a consumer survey for it Then form new groups. Use your consumer surveys to find out about each other's buying habits.

Listen to four people giving their telephone numbers, Tick the correct numbers.

l 244252 2 881990 3 020 80/15 ^x93° A ^0CI33 ²399 03 W|

Write down some telephone numbers you know. Dictate them to a partner. Check that your partner has written the numbers correctly.

Q S /7,6 Workin pairs. Say the alphabet in English. Check each other's pronunciation. Then listen to the recording of the alphabet

Q Choose an address and dictate it to your port net Spell each word when you dictate. Check that your partner has written the information correctly.

Q W7.7 Listen to the first part of a conversation between a Sales Director, Martin, and his Sales Manager, Fiona. Answer these questions.

1 Did they meet their 3 What were their total sales? sales targets? ^ now much did they spend

2 How has their market share on shampoo advertising? changed?

Q W7.8 Now listen to the second part and complete the chart.

1 Customer's name..................................................................

2 Nationality............................................................................

3 Telephone number.................................................................

4 Meeting day and date.................................................... -......

0 S hjj.8 Listen to the conversation again. Tick the phrases in the Useful language box Martin uses to check information, to ask for information and to end the conversation.

Useful language

Checking information

Sorry, did you say...7 Sorry, 1 didn't catch Lhat Could you repeat that, please? Let me read that back to you.

Asking for information

Could you give me a few details?

What about the new range?

Did she say when she'd like to meet?

Fi nish i ng a conversatfo n

OK, that's it

Thanks very much.That was very

helpful. 1 must go now. i think that's everything.

~1 Vocabulary file page 160

(5j) Role-play this situation. One of yotiisthe Marketing Director of a sunglasses manufacturer. The other is the European Sales Manager. Role-play a telephone call to talk about a focus group for the com pany's new range of sunglasses.

Marketing Director: Turn to page 138. Sales Manager; Turn to page 142.

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