Year 5 year 4 year 3 year 2 year 1

(present) Customer profile by age

KEY

10 y)

40-49

Over 50

> i.

2 Selllngonlim

X» ft

Fa IV tin Eftdit

wutfw.cn ract$un.cQ[ri

__

Mill

Hb

Ј

i

DIRECT SUN

For your holiday |JP Car hire

^:- Accommodation _: Insurance

(

flights Company

information

Holiday search

Late deals

Special offers

SPECIAL OFFERS

Book a flight

FLIGHTS

® Book the best flights

Task

Work In two groups. You are either

a) a director of Lifetime Holidays (turn to page 139)

b) a director of DirectSun (turn to page 141).

Read your role cards and prepare for the negotiation. Then, following the agenda helow, negotiate each point. Try to reach an agreement on a ioint venture.

*0

A

MONTRЈ* A

AGENDA

1 Length of contract

2 Range of holiday destinations

3 Car hire and insurance

4 Advertising budget

5 Joint venture structure

As a director of Lifetime Holidays or as a director of DlrcctSuu, complete the leller to the person you negotiated with. Summarise what you agreed,

25U)

HWm&/*fcpagc. 130

Below is a summary of the points we agreed at ttoem meeting—

Dear Sir,

j Reading ^^ The world's most respected companies Language review Present simple and present continuous J Skills Presenting your company Case study Valentino Chocolates

never

t 8e everywhere, do everything, and fait to astonish the customer. J

Anonymous

Starting up

Q Which of these companies would you like to work for? Why?

1 a family owned company

2 a multinational company

3 your own company (be self-employed) ~} Vocabulary file page 157

" Which of these business sectors do you work in

(or would you like to work in)? Can you name a company in each sector?

• Telecommunications / Media ■ Transport

• Engineering • Vehicle manufacturing

• Retailing ■ (T(Information Technology) / Electronics

• Construction • Food and drink

• Tourism ■ Pharmaceuticals / Chemicals

• Banking and finance • Other

Vocabulary

Q Complete the sentences below with words and phrases from the boj

Describing companies

share price workforce profit -turnover-subsidiary market share head office

l The amount of money a company receives from sales in a particular period
is called its...tyfflGtfft........

a The money a company makes after taking away its costs is its

3 A company which is more than 50% owned by a parent company is called

a,.,,.,,,,....,.....

3 Companies

4 The employees in a particular country or business are called the

5 The percentage of sales a company has in a particular market is its

6 The main building or location of a Large organisation is its..............

7 The cost of a company's shares is its......................

Q Complete the extract from a company report with appropriate words or phrases from the box in Exercise A,

I N A IM C

ERFORMAIMCE

T am pleased to say the company has continued its excellent performance.
Wc arc changing, growing and doing well at a difficult time for (be
industry..,. XWQOyfT _, > wasЂЈ7,2 million, an increase of 15% on last
year, and................................. ³ rose by 5% to Ђ 6.+ million.

Wc arc a highly competitive business. We have increased our

............................... ^d to 20%. Consequent!v our...................................... ⁴ has risen

and is now at an all-time liigh of Ђ9.6.

Increased production and strong demand have had a positive effect on our cashflow, so we are able to finance a number of new projccts.Wchavc

successfully moved to our new....................................... 'in central London, We

are now planning to start ftill production at the recently opened Spanish
............................... ^f' in October.

Finally, thanks once again to our loyal and dedicated.................... ⁷,

Our employees will always be our most valuable asset.

Q Complete the chart below with the information From the box.

Peugeot Benetton container ship operator American Express French Japanese Italian drug and chemical maker drinks supplier

Company

Ma In activity

Nationality

Cisco Systems Internet equipment supplier j American .................. i.......... i Car manufacturer

Bacardi Martini Bayer

Sony

AP Mpller-Maersk

l Travel and financial

I services provider

I Cloth i ri g ma n li fac lu re r Electronic goods maker

j Spanish ¹ American

German

Danish

Make sentences about the companies. For example

Cisco Systems is an American IT company which supplies internet equipment

Q Now talk in the same way about your own company or one you know well.

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