The letter of application (cover letter)

The letter of application, sometimes called cover letter, can be as

important as the CV because it is the first direct contact between a can­didate and an employer. If this letter is not well written and presented, it will make a poor impression. The letter of application normally con­tains four parts in which you should:

1. confirm that you wish to apply and say where you learned about the job

2. say why you are interested in the position and your interests are the same as those of the company

3. show that you can contribute to the job by describing your most relevant skills and experience

4. indicate your willingness to attend an interview (and possibly say when you would be free to attend)

Before making an application you should analyse the job descrip­tion (the information provided by the employer to establish the skills and qualities they particularly require). Job descriptions can be limited to outlines of the work-related tasks rather than the personal qualities needed. However, it is common now for employers to produce job de­scriptions or person specifications which detail the personal require­ments. They may distinguish between the attributes essential for the job and those that are desirable.

Person specifications will usually include:

• qualifications;

• skills;

• special aptitudes, e.g IT;

• interests;

• personal qualities;

• circumstances, eg availability to travel.

Employers now also use competencies as a basis for job selection. Competencies are defined as characteristics that help people to per­form well in the job. A competency-type approach to recruitment will break down the jobs into their essential elements relating to perfor­mance.

Examples of these might be:

• commercial and business awareness;

• strategic vision and direction setting;

• problem solving and decision-making.

Sometimes competencies will be named and described so you can match your own profile to them. Other times you will need to draw up a competency framework from the job or person specification. You will then be able to compare your own qualifications, skills and personal at­tributes with those required. If you have considered this before hand, then you will be better able to provide details on the application form. Many employers require applications to be made on their own employ­ment application forms (EAF). Sometimes they may ask for a standard application form (SAP) to be completed.

If a completed application form is asked for, do not substitute a CV or enclose a CV with 'see CV written across a section of the form. Follow the organisations procedures and complete all necessary paperwork. Supply the required information in the designated space and complete the form in full. Often, the form can be several pages in length. A considerable amount of time and effort may be necessary in order for you to complete the form and include all necessary informa­tion. A brief covering letter can show your suitability and promote your strengths if you feel that the application form does not allow you to do this.

TASKS

I. Answer the questions:

1. What should be written in a cover letter?

2. What do person specifications usually include?

3. What is a competence?

Дата добавления: 2015-09-06