Advertising

12. What is important for a shocking advertisement to succeed...?

- the right target

- the right content

To start with modern consumers ignore waste majority of advertising messages, so companies start using outrageous advertising to reach the customer. However in order to shocking advertisement to succeed it should have several features.

Firstly you should target the right customer. Usually the target audience are the youth. Because they are more open- minded and as the result are receptive to taboo breaking. They are welcome advertising that annoy their parents.

Secondly, an advertisement should have the right content. It is not enough to promote the qualities of a product. Ads should deal with social issues and refer to the news agenda. However people may take offense if ads misuse social values and images of faith.

Lastly and most importantly advertisements should be in touch with public mood. And choose the right country. The mistake of WV company for example was that the company they launched outrageous advertisement gets nervous when Church and State are challenged.

In conclusion shocking advertising can make or break the company.

Setting up a business

13. What is important when writing a business plan...?

- business description

- market analysis

When starting up a business, it would be a good idea to write a business plan. In order to make a good business plan, a beginner-entrepreneur should take into account many factors to make it efficient.

Firstly, business description is vital. You must describe a name of your company, location of the business and its funding. Also a thorough description of a product and service you are going to offer seems a good idea.

Secondly, writing your business plan, you must do market analysis. Knowing the target market for your product or service and moreover, exploring market leaders, can help you to choose what strategies your company should embark on to be efficient. Also being aware of your competitors sounds reasonable.

Lastly and most importantly, you should create a management plan. It must include profits and loss forecasts and financial plan for two years at least. Also it makes sense to make a capital expenditure forecast, which should include calculated sum of money to spend on equipment, buildings and rent.

To conclude, writing a detailed business plan can help your company succeed on the market.

Dialogs

Recruitment

Дата добавления: 2015-08-13