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This method of promotion will involve putting adverts of my product into in-flight magazines into the back of the seat of each passenger. The advert will be located on any of the first four pages in the magazine. There will be a picture of my product, with some technical information. Similarly to the promotion method 1, all potential consumers will be offered a £5 discount, if they buy my product on the plane, as well as £5 iTunes voucher to allow them to download the music or software they like. The effectiveness and memorability of this advert depends upon the place or position in the in-flight magazine, where my product will be advertised, which will also effectively determine cost-effectiveness of such a business. Although there are plenty of similarities between two types of promotion, in the second type of promotion, potential consumers will be given an opportunity to read more about the product in the in-flight magazine. For some people, it may be more convenient to firstly look at the advert in the magazine and read more about the product, before they try or buy this product. My advert will also contain some technical information about the headphones, which some potential customers might be interested at. Target audience are likely to be people 18 to 30 years old, and there will be on average about 219 people of potential viewers or readers targeted. In order to be eligible to receive a £5 iTunes voucher or discount, the customers will have to buy the headphones on the plane. It is likely to be effective, because according to my primary research, 68% of the respondents said they were likely to buy a product from an in-flight magazine.
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| Aircraft | Range | Number of Seats | Video | ||||
| Premium | Economy | Total | |||||
| 737-700 (737) | 2,700 | Yes | |||||
| 737-800 (738) | 2,700 | Yes | |||||
| 747-400 (744) | 7,825 | Yes | |||||
| 757-200 (757) | 2,900 | Yes | |||||
| 757-200 (with live TV) (757) | 2,900 | Yes | |||||
| 757-200ER Transatlantic (757) | Yes | ||||||
| 767-300 (763) | 3,600 | Yes | |||||
| 767-300ER (763) | 6,400 | Yes | |||||
| 767-400ER (764) | 6,400 | Yes | |||||
| 767-400ER Transatlantic (764) | 6,400 | Yes | |||||
| 777-200 (777) | 7,500 | Yes | |||||
| 777-200LR (777) | 9,450 | Yes | |||||
| MD-90 (M90) | 1,900 | Yes | |||||
| MD-88 (M80) | 1,700 | No |
| Average of total seats: 219.5714 |
If flights are cancelled, I won’t be able to sell any headphones.
Main airlines
How many flights they have per year each
219 seats*annual flights
Sum of all airlines’ results
Example of my advert is given below:
Second example of my advert:
Research:
69% of long-haul passengers watch an on-board movie when they are flying
20% rather watch news
On average, long-haul passengers on the main European airlines watch on-board TV during 80 minutes
International Flights
Programme title: Bienvenue & News
Frequency: Monthly
Passengers: 1 174 265 per month
Languages: French / English
Rate for a 30" spot: 13 000 €
International Flights
Programme title: Skylines Video Magazin
Frequency: Bi monthly
Passengers: 254 000 per month
Languages: German /English
Rate for a 30" spot: 4 800 €
International Flights
Programme title: BBC World news
Frequency: Monthly
Passengers: 1 120 000 per month
Languages: English
Rate for a 30" spot: 33 915 GBP
International Flights
Programme title: Classical CSA Video
Frequency: Bi-monthly
Passengers: 8 750 per month
Languages: Czech / English
Rate for a 30" spot: 104 650 CZK
International Flights
Programme title: Airbus Europe
Frequency: Monthly
Passengers: 161 500 per month
Languages: Swedish/ English
Rate for a 30" spot: 3 500 €
International Flights
Programme title: Canal Ronda Entertainment
Frequency: Monthly
Passengers: 2 327 734 per month
Languages: Spanish/ English
Rate for a 30" spot: 7 600 €
International Flights
Programme title: During the news
Frequency: Monthly
Passengers: 1 000 000 per month
Languages: German /English
Rate for a 30" spot: 19 500 €
International: Asia Flights
Programme title: Inflight Entertainment: News, films, sport channels
Frequency: Monthly
Passengers: 136 000 per month
Languages: English / Swedish
Rate for a 30" spot: 75 000 SEK
International Flights
Programme title: After Take Off video
Frequency: Monthly
Passengers: 190 000 per month
Languages: English / French
Rate for a 30" spot: CHF 12 000
International Flights
Programme title: General video
Frequency: monthly
Passengers: n/a per month
Languages: Portuguese/English
Rate for a 30" spot: 4 800 €
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| Lounges | Aircraft lockers | Cards in seat pocket | Amenity kits |
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| Mailings | Brochures | Menus | Duty Free bags |
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| Refreshing towels | Ticket wallets | Timetable | Cards with headphones |
| Country | Airline | Title | Passengers in 2006 | Circulation | Audience | Periodicity | Colour Page |
| Angola | TAAG Airlines Angola | Austral | 240 000 | 50 000 | 250 000 | Quarterly | 5400 USD |
| Argentina | Aerolineas Argentinas & Austral | Aerolineas Argentinas | 6 215 158 | 450 000 | 600 000 | Monthly | 8400 USD |
| Armenia | Armavia, Lufthansa, Austrian Airlines, Aeroflot, Air France, BMI, Air Arabia | Flight Magazine | 788 656 | 30 000 | 180 000 | Bimonthly | 1500 EUR |
| Asia | 12 Asian airlines | CNN traveller Asia Pacific | 184 432 403 | 40 000 | 308 000 | Bimonthly | 6750 USD |
| Australia | Qantas | Qantas The Australian Way | 24 691 545 | 130 000 | 429 000 | Monthly | 18920 AUD |
| Austria | Austrian Airlines | Skylights | 9 151 610 | 75 000 | 225 000 | Bimonthly | 5600 EUR |
| Austria | Austrian Airlines | Succeed | 9 151 610 | 105 000 | 262 500 | 5 issues per year | 12075 EUR |
| Austria | Austrian Airlines | Skylines | 9 151 610 | 146 000 | 402 000 | Bimonthly | 10800 EUR |
| Belgium | Brussels Airlines | b Spirit! | 5 100 000 | 25 000 | 400 000 | Bimonthly | 7115 EUR |
| Belgium | Brussels Airlines | b there! | 5 100 000 | 100 000 | 196 000 | Monthly | 10494 EUR |
| Brazil | TAM Linhas Aereas | TAM Magazine | 25 962 118 | 120 000 | 420 000 | Monthly | 33500 USD |
| Brazil | JET Site | Jet Magazine | 80 000 | 125 000 | Monthly | 15400 USD | |
| Brunei | Royal Brunei | Muhibah | 1 119 340 | 25 000 | 260 000 | Bimonthly | 4000 USD |
| Cambodia | Siem Reap Airways | Sarika | 110 000 | 75 000 | 75 000 | Quarterly | 1950 USD |
| Canada | Air Transat | Atmosphere | 2 900 000 | 70 000 | 700 000 | Bimonthly | 13300 USD |
| Central America | TACA | Explore | 5 418 154 | 30 000 | 852 000 | Monthly | 4895 USD |
| Central America | American Eagle | Latitudes (Nov-Dec) | 18 518 861 | 90 000 | 1 083 000 | 1 issue per year | 11790 USD |
| Central America | American Eagle | Latitudes | 18 518 861 | 90 000 | 1 083 000 | Bimonthly | 10790 USD |
| Chile + Peru + Equator + Dominican Republic | Lan Group | IN | 11 088 296 | 45 000 | 500 000 | Monthly | 6330 USD |
| China | China Southern Airlines | Nihao | 56 521 516 | 150 000 | 3 800 000 | Monthly | 13012 USD |
| China | China Eastern Airlines | Eastern Air Connections | 38 901 611 | 200 000 | 3 250 000 | Monthly | 21634 USD |
| China | Air China | The wings of China | 34 752 207 | 150 000 | 2 425 000 | Monthly | 158000 CNY |
| China | 5 Chinese airlines | Air Travel | 110 314 597 | 250 000 | 2 430 000 | Monthly | 118580 CNY |
| China | China Eastern Airlines | View | 38 901 611 | 100 000 | 2 200 000 | Monthly | 9907 USD |
| China | China Airlines | Dynasty | 10 084 427 | 50 000 | 810 000 | Monthly | 10710 USD |
| China | 9 Chinese airlines | CAAC Magazine | 183 268 362 | 280 000 | 780 000 | Monthly | 14750 USD |
| China | China Airlines | Sky Couch | 10 084 427 | 35 000 | 800 000 | Monthly | 8000 USD |
| China | China Southern Airlines | Gateway | 56 521 516 | 220 000 | 5 100 000 | Monthly | 22921 USD |
| Croatia | Croatia Airlines | Croatia | 1 545 296 | 27 500 | 85 000 | Quarterly | 18000 HRK |
| Czech Republic | CSA Czech Airlines | Review | 4 681 303 | 50 000 | 230 000 | Bimonthly | 7334 EUR |
| Egypt | Egyptair | Horus | 6 310 376 | 90 000 | 460 350 | Bimonthly | 9640 USD |
| Emirates | Etihad Airways | Etihad | 4 641 187 | 18 000 | 200 000 | Monthly | 13500 USD |
| Emirates | Emirates | Portfolio | 20 447 229 | 9 216 | 200 000 | Monthly | 6500 USD |
| Emirates | Emirates | Open Skies | 20 447 229 | 68 000 | 1 000 000 | Monthly | 14000 USD |
| Emirates | Emirates | Dubai Voyager | 20 447 229 | 30 000 | 75 000 | Monthly | 3450 USD |
| Ethiopia | Ethiopian Airlines | Selamta | 2 290 179 | 70 000 | 400 000 | Quarterly | 3640 GBP |
| Finland | Blue1 | Blue1 Dream | 1 749 154 | 23 000 | 500 000 | Quarterly | 6500 EUR |
| Finland | Finnair | Blue Wings | 6 988 724 | 70 000 | 328 000 | 10 issues per year | 8400 EUR |
| France | Air France | Air France Magazine | 50 464 873 | 386 019 | 1 128 000 | Monthly | 21600 EUR |
| France | Air France | Air France Madame | 50 464 873 | 263 949 | 1 800 000 | Bimonthly | 16800 EUR |
| France | L'Avion Paris-NY (Elysair) & airports | Tentation | 40 000 | 85 000 | 500 000 | Quarterly | 8700 EUR |
| Germany | Lufthansa | Lufthansa Magazin (zone 1) | 54 164 071 | 604 990 | 1 385 000 | Monthly | 28100 EUR |
| Germany | Lufthansa | Lufthansa Exclusive (zone 1) | 54 164 071 | 291 872 | 291 872 | Monthly | 18750 EUR |
| Germany | Lufthansa | Lufthansa Magazin (zone 2) | 54 164 071 | 604 990 | 1 385 000 | Monthly | 29950 EUR |
| Germany | Lufthansa | Woman's World | 54 164 071 | 223 000 | 217 000 | Quarterly | 14600 EUR |
| Germany | Lufthansa | Lufthansa Exclusive (zone 2) | 54 164 071 | 291 872 | 291 872 | Monthly | 20700 EUR |
| Germany | Lufthansa | Lufthansa Media World | 54 164 071 | 55 000 | 220 000 | Monthly | 6500 EUR |
| Germany | Air Berlin | Air Berlin Magazine | 14 958 642 | 500 000 | 1 250 000 | Bimonthly | 16950 EUR |
| Germany | Condor | Condor | 7 167 279 | 161 182 | 600 000 | 3 issues per year | 9900 EUR |
| Greece | Aegan Airlines | Blue | 4 734 254 | 180 000 | 1 300 000 | Quarterly | 6500 EUR |
| Hong Kong | Cathay Pacific | The Club | 17 694 817 | 170 916 | 200 000 | Quarterly | 12500 USD |
| Hong Kong | Cathay Pacific | Studio Cx | 17 694 817 | 21 783 | 172 000 | Monthly | 6850 USD |
| Hong Kong | Hong Kong Airlines | Hong Kong airlines magazine | 12 000 | 167 000 | Bimonthly | 5000 USD | |
| Hong Kong | Cathay Pacific | Discovery | 17 694 817 | 212 500 | 1 614 000 | Monthly | 21220 USD |
| Hong Kong | Dragonair | Silkroad | 5 477 376 | 55 250 | 558 000 | Monthly | 12700 USD |
| Hungary | Malev Hungarian Airlines | Horizon | 3 133 574 | 33 000 | 100 000 | Monthly | 4400 EUR |
| India | Air India | Namaskaar | 14 288 705 | 150 000 | 700 000 | Monthly | 8500 USD |
| India | Air India | Corporate | 14 288 705 | 80 000 | 320 000 | Bimonthly | 13700 USD |
| India | Air India | Swagat | 14 288 705 | 160 000 | 1 000 000 | Monthly | 6700 USD |
| Indonesia | Garuda Indonesia | Garuda | 9 633 483 | 70 000 | 1 000 000 | Monthly | 11300 USD |
| Ireland | Aer Lingus | Cara (Double issue) | 9 304 679 | 45 000 | 750 000 | 4 issues per year | 5995 EUR |
| Ireland | Ryanair | Ryanair Magazine | 49 029 608 | 280 000 | 771 000 | Monthly | 17701 EUR |
| Ireland | Aer Lingus | Cara (Single issue) | 9 304 679 | 45 000 | 750 000 | 4 issues per year | 4995 EUR |
| Israel | El AL | Atmosphere | 3 461 804 | 83 000 | 332 000 | Monthly | 4595 USD |
| Italy | Meridiana Eurofly | Atmosphere | 4 567 896 | 180 000 | 520 000 | 7 issues per year | 11000 EUR |
| Italy | Alitalia | Ulisse | 24 428 900 | 250 000 | 535 000 | Monthly | 16000 EUR |
| Italy | Myair.com | Myair Magazine | 1 500 000 | 750 000 | Quarterly | 6050 EUR | |
| Ivory coast | Air Ivoire | Ivoire | 210 000 | 10 000 | 17 500 | Bimonthly | 4600 EUR |
| Japan | All Nippon Airways | Sky channel | 48 987 037 | 370 000 | Monthly | 1000000 JPY | |
| Japan | All Nippon Airways | Tsubasa-no-okoku | 48 987 037 | 690 000 | 1 680 000 | Monthly | 2000000 JPY |
| Japan | JAL Group | Jal Shop | 47 204 326 | 1 200 000 | 4 200 000 | Bimonthly | 3000000 JPY |
| Japan | All Nippon Airways | Wingspan international | 48 987 037 | 150 000 | 600 000 | Monthly | 700000 JPY |
| Japan | All Nippon Airways | Tsubasa-no-okoku + Wingspan | 48 987 037 | 840 000 | 2 280 000 | Monthly | 2200000 JPY |
| Japan | JAL Group | Jen Guide | 47 204 326 | 320 000 | 1 020 000 | Monthly | 0 JPY |
| Japan | JAL Group | Skyward domestic | 47 204 326 | 500 000 | 3 700 000 | Monthly | 1600000 JPY |
| Japan | JAL Group | Skyward international | 47 204 326 | 340 000 | 1 200 000 | Monthly | 1400000 JPY |
| Japan | JAL Group | Skyward domestic + international | 47 204 326 | 840 000 | 4 900 000 | Monthly | 2500000 JPY |
| Japan | JAL Group | Agora | 47 204 326 | 641 649 | 800 000 | Monthly | 1500000 JPY |
| Kenya | Kenya Airways | Msafiri | 2 751 940 | 60 000 | 550 000 | Quarterly | 4300 USD |
| Korea | Korean Air | Morning Calm | 22 611 749 | 300 000 | 1 050 000 | Monthly | 19600 USD |
| Korea | Asiana Airlines | Asiana | 12 497 559 | 220 000 | 1 300 000 | Monthly | 10500 USD |
| Korea | Korean Air | Morning Calm Japanese | 22 611 749 | 50 000 | 292 000 | Monthly | 20600 USD |
| Korea | Korean Air | Beyond | 22 611 749 | 200 000 | 1 000 000 | Monthly | 15500 USD |
| Kuwait | Jezeera Airways | J Magazine | 1 200 000 | 400 000 | Bimonthly | 6450 USD | |
| Kuwait | Kuwait Airways | Al Buraq | 2 622 964 | 60 000 | 500 000 | Bimonthly | 7000 USD |
| Latin America | American Airlines | Nexos | 98 165 082 | 228 367 | 775 000 | Bimonthly | 21959 USD |
| Lebanon | MEA-Airliban | Cedar Wings | 1 080 000 | 20 000 | 220 000 | Bimonthly | 3500 USD |
| Luxemburg | Luxair | Flydoscope | 776 805 | 30 000 | 200 000 | Bimonthly | 3645 EUR |
| Lybia | Afriqiyah Airways | Afriqiyah | 455 040 | 10 000 | 20 000 | Quarterly | 5750 EUR |
| Malaysia | Malaysia Airlines | Going Places | 13 962 376 | 35 000 | 1 000 000 | Monthly | 8200 USD |
| Malta | Air Malta | Sky Life | 1 491 482 | 20 000 | 150 000 | Monthly | 1968 EUR |
| Mauritius | Air Mauritius | Islander | 1 286 803 | 40 000 | 250 000 | Quarterly | 5500 EUR |
| Mexico | Aeromexico | Escala | 7 961 339 | 110 000 | 1 500 000 | Monthly | 18800 USD |
| Mexico | Aeromexico | ETT | 7 961 339 | 13 000 | 26 000 | Bimonthly | 2750 USD |
| Mexico | Mexicana Airlines | Vuelo | 8 911 487 | 110 000 | 869 000 | Monthly | 16572 USD |
| Mexico | Aeromexico | Altura | 7 961 339 | 20 000 | 80 000 | Monthly | 5200 USD |
| Mexico | Aeromexico | Platino | 7 961 339 | 14 000 | 56 000 | Monthly | 4900 USD |
| Mexico | Mexicana's Click Airlines | Loop | 8 911 487 | 50 000 | 300 000 | 11 issues per year | 7096 USD |
| Morocco | Atlas-Blue | Atlasblue.mag | 1 900 000 | 20 000 | 80 000 | Bimonthly | 3125 EUR |
| Morocco | Royal Air Maroc | Royal Air Maroc magazine | 4 448 925 | 80 000 | 320 000 | Bimonthly | 4580 EUR |
| Netherlands | KLM | Holland Herald | 23 214 336 | 155 000 | 493 000 | Monthly | 16632 EUR |
| New Zealand | Air New Zealand | Kia Ora | 12 598 156 | 65 000 | 176 000 | Monthly | 11500 NZD |
| Panama | COPA Airlines | Panorama | 2 519 241 | 200 000 | 700 000 | Monthly | 5940 USD |
| Philippines | Philippine Airlines | Mabuhay | 6 935 968 | 110 000 | 500 000 | Monthly | 6500 USD |
| Poland | LOT Polish Airlines | Kaleidoscope | 4 354 685 | 35 000 | 450 000 | Monthly | 12000 EUR |
| Portugal | TAP Portugal | Up | 7 960 604 | 60 000 | 122 000 | Monthly | 6430 EUR |
| Qatar | Qatar Airways | Oryx | 8 878 896 | 30 000 | 800 000 | Monthly | 9650 USD |
| Romania | Tarom | Insight | 1 694 501 | 30 000 | 105 000 | Bimonthly | 5900 EUR |
| Russia | SWISS | SWISS Style | 12 061 354 | 18 000 | 50 000 | Quarterly | 7600 USD |
| Russia | Singapore Airlines | Singapore Style | 18 956 555 | 15 000 | 70 000 | Quarterly | 7600 USD |
| Russia | Atlant-Soyuz | Atlant-Soyuz Magazine | 1 250 000 | 80 000 | 240 000 | Monthly | 7906 USD |
| Russia | Austrian Airlines | Austrian Style | 240 000 | 20 000 | 60 000 | Quarterly | 5400 EUR |
| Russia | 34 airlines | Domodedovo | 793 267 | 85 000 | 300 000 | 11 issues per year | 8260 EUR |
| Russia | Aeroflot | Aeroflot Premium | 8 129 134 | 25 000 | 75 000 | Monthly | 13806 EUR |
| Russia | Aeroflot | Aeroflot Magazine | 8 129 134 | 100 000 | 7 290 000 | Monthly | 16166 EUR |
| Russia | S7 Airlines | S7 | 5 700 000 | 100 000 | 500 000 | Monthly | 11800 USD |
| Russia | Aeroflot | Aeroflot Style | 8 129 134 | 120 000 | 1 361 000 | 2 issues per year | 13806 EUR |
| Russia | URAL airlines | UAM Ural Airlines Magazine | 763 105 | 25 000 | 120 000 | Bimonthly | 2360 EUR |
| Russia | Moscow Airports | Moscow Airports Magazine | 30 000 | 120 000 | Bimonthly | 5200 EUR | |
| Russia | 5 Russian airlines | AirUnion Magazine | 1 380 078 | 80 000 | 292 000 | Monthly | 9912 EUR |
| Russia | 32 airlines worldwide | Perfect Flight | 900 000 | 65 000 | 200 000 | Bimonthly | 6372 EUR |
| Russia | Transaero Airlines | Transaero | 2 094 912 | 60 000 | 420 000 | 11 issues per year | 7200 EUR |
| Russia | GTK Russia (Rossiya - Russian Airlines) | Inflight Review | 2 909 728 | 70 000 | 275 000 | Monthly | 11210 EUR |
| Russia | S7 Airlines | S7 Business (=>Ves Mir) | 5 700 000 | 20 000 | 141 000 | Monthly | 8260 USD |
| Russia | SAS | Scandinavian Style | 240 000 | 18 000 | 60 000 | Quarterly | 7600 USD |
| Russia | Alitalia | Fly Italian | 400 000 | 20 000 | 60 000 | Quarterly | 5400 EUR |
| Saudi Arabia | Saudi Arabian Airlines | Ahlan Wasahlan | 17 141 235 | 150 000 | 900 000 | Monthly | 13187 USD |
| Scandinavia | SAS | Scanorama (Simple issue) | 25 402 574 | 100 000 | 609 000 | 8 issues per year | 14200 EUR |
| Scandinavia | SAS | Scanorama Japanese edition | 25 402 574 | 80 000 | 158 000 | 1 issue per year | 26300 SEK |
| Scandinavia | SAS | Scanorama (Double issue) | 25 402 574 | 170 000 | 609 000 | 2 issues per year | 21300 EUR |
| Scandinavia | SAS | Scanorama Chinese edition | 25 402 574 | 45 000 | 350 000 | 1 issue per year | 26300 SEK |
| Senegal | Air Senegal International | Teranga | 539 949 | 20 000 | 40 000 | Bimonthly | 5175 EUR |
| Singapore | Silkair (Singapore Airlines) | Silkwinds | 1 750 463 | 37 500 | 160 000 | Bimonthly | 6300 USD |
| Singapore | Singapore Airlines | Silverkris | 18 956 555 | 90 000 | 1 300 000 | Monthly | 26450 SGD |
| Singapore | Tiger Airways | Tiger Tales | 1 800 000 | 60 000 | 500 000 | Bimonthly | 8900 SGD |
| Singapore | Singapore Airlines | Krisworld | 18 956 555 | 65 000 | 1 384 833 | Monthly | 11000 USD |
| Singapore | Singapore Airlines | Priority | 18 956 555 | 50 000 | 500 000 | Quarterly | 6000 USD |
| Slovenia | Adria Airways | Adria | 945 420 | 18 000 | 200 000 | Bimonthly | 4000 EUR |
| South Africa | South African Airways | Sawubona | 7 525 219 | 102 000 | 816 000 | Monthly | 44100 ZAR |
| Spain | Iberia | Iberia Plus | 26 685 219 | 125 000 | 413 000 | Bimonthly | 9100 EUR |
| Spain | Spanair | Spanorama | 10 103 916 | 41 290 | 125 000 | Monthly | 6660 EUR |
| Spain | Iberia | Ronda | 26 685 219 | 175 000 | 634 000 | Monthly | 16975 EUR |
| Spain | Iberia | Excelente | 26 685 219 | 120 000 | 455 000 | Monthly | 10775 EUR |
| Spain | Air Europa | Europa | 8 922 430 | 51 258 | 833 300 | Monthly | 9000 EUR |
| Spain | Iberia | IB-Universal | 26 685 219 | 60 000 | 85 000 | Daily | 8000 EUR |
| Spain | Clickair | Clickmagazine | 4 600 000 | 35 000 | 1 500 000 | Bimonthly | 7950 EUR |
| Sri Lanka | SriLankan Airlines | Ondemand | 3 210 978 | 7 000 | 25 000 | Quarterly | 3000 USD |
| Sri Lanka | SriLankan Airlines | Serendib | 3 210 978 | 25 000 | 517 000 | Bimonthly | 5000 USD |
| Sri Lanka | SriLankan Airlines | Onboard | 3 210 978 | 20 000 | 440 000 | Bimonthly | 4000 USD |
| Switzerland | SWISS | SWISS Magazine (Single issue) | 12 061 354 | 80 000 | 321 000 | 10 issues per year | 19800 CHF |
| Switzerland | SWISS | SWISS Magazine (Double issue) | 12 061 354 | 130 000 | 321 000 | 2 issues per year | 23000 CHF |
| Switzerland | SWISS | SWISS Universe | 12 061 354 | 100 000 | 500 000 | Quarterly | 24900 CHF |
| Taiwan | Eva Air | Verve | 6 155 692 | 80 000 | 480 000 | Monthly | 7200 USD |
| Thailand | Bangkok Airways | Fah Thai | 2 438 218 | 25 000 | 500 000 | Bimonthly | 145000 THB |
| Thailand | Thai Airways | Sawasdee | 19 284 043 | 160 000 | 2 000 000 | Monthly | 22500 USD |
| The Baltic States | AirBaltic Airlines | Baltic outlook | 1 992 000 | 250 000 | Monthly | 1570 EUR | |
| The Gulf | Gulf Air | Gulf Life | 5 935 211 | 145 000 | 600 000 | Monthly | 11499 USD |
| The Gulf | Gulf Air | On Air | 5 935 211 | 22 000 | 650 000 | Monthly | 11499 USD |
| Tunisia | Tunisair | La Gazelle | 2 226 287 | 60 000 | 140 000 | Quarterly | 4500 EUR |
| Turkey | Turkish Airlines | Skylife | 18 936 544 | 200 000 | 3 000 000 | Monthly | 17912 USD |
| UK | Wizz air | Wizzit | 4 200 000 | 1 000 000 | Bimonthly | 7400 EUR | |
| UK | Virgin Atlantic | I-fly | 5 626 180 | 70 000 | 70 000 | 3 issues per year | 19200 GBP |
| UK | EasyJet | Easyjet Magazine | 38 234 700 | 250 000 | 664 000 | Monthly | 13250 GBP |
| UK | Virgin Atlantic | Seatback | 5 626 180 | 185 000 | 555 000 | Quarterly | 20060 GBP |
| UK | BMI British Midlands | Voyager | 9 624 355 | 80 000 | 462 000 | Monthly | 7980 GBP |
| UK | Thomas Cook UK | Thomas Cook Travel Magazine | 5 013 172 | 225 000 | 2 000 000 | Quarterly | 13993 EUR |
| UK | 40 airlines worldwide | CNBC European Business | 120 000 | 400 000 | Monthly | 13860 EUR | |
| UK | British Airways | High Life | 33 588 960 | 196 100 | 732 000 | Monthly | 15860 GBP |
| UK | Jet2.Com | Jet Away | 3 773 568 | 45 000 | 1 000 000 | Bimonthly | 5940 GBP |
| UK | BMI baby | Yeah Baby | 4 290 000 | 750 000 | 750 000 | Bimonthly | 4795 GBP |
| UK | VLM Airlines | Velocity | 750 000 | 25 000 | 240 000 | Bimonthly | 4537 GBP |
| UK | British Airways | Business Life | 33 588 960 | 93 087 | 628 000 | Monthly | 8536 GBP |
| UK | 5 European airlines | CNN Traveller EMEA | 141 996 121 | 90 000 | 680 000 | Bimonthly | 9835 EUR |
| UK | British Airways | First Life | 33 588 960 | 19 000 | 42 890 | Bimonthly | 4686 GBP |
| Ukraine | Ukraine International Airlines | Panorama | 828 154 | 30 000 | 200 000 | 10 issues per year | 6060 EUR |
| Ukraine | Aerosvit Ukrainian Airlines | Meridian Mepugah | 1 643 312 | 20 000 | 115 000 | 10 issues per year | 5500 USD |
| Uruguay | Pluna | Pluna | 524 354 | 30 000 | 252 900 | Bimonthly | 3300 USD |
| USA | Airtran Airways | Go | 23 741 111 | 100 000 | 2 000 000 | Monthly | 15835 USD |
| USA | Delta Airlines | Delta Sky magazine | 73 085 653 | 615 000 | 1 632 800 | Monthly | 50740 USD |
| USA | Southwest | Spirit | 101 910 809 | 508 703 | 1 781 600 | Monthly | 37600 USD |
| USA | ATA Airlines | Sights | 2 698 523 | 100 000 | 900 000 | Quarterly | 8625 USD |
| USA | United Airlines | Hemispheres | 68 362 834 | 399 333 | 1 083 700 | Monthly | 48320 USD |
| USA | American Airlines | American Way | 98 165 082 | 342 440 | 1 825 000 | Twice a month | 31111 USD |
| USA | Midwest airlines | My Midwest | 3 790 000 | 65 000 | 1 000 000 | Bimonthly | 6250 USD |
| USA | United Express | Skywest | 2 000 000 | Bimonthly | 6900 USD | ||
| USA | US Airways | US Airways Magazine | 42 172 319 | 390 000 | 1 144 200 | Monthly | 27040 USD |
| USA | American Airlines | Celebrated Living | 98 165 082 | 172 975 | 3 200 000 | Quarterly | 22617 USD |
| USA | Continental Airlines | Continental | 49 058 374 | 380 000 | 948 000 | Monthly | 35800 USD |
| Vietnam | Vietnam Airlines | Heritage | 7 230 617 | 80 000 | 1 200 000 | Bimonthly | 5290 USD |
| Vietnam | Vietnam Airlines | Heritage Fashion | 7 230 617 | 80 000 | 1 200 000 | Bimonthly | 5290 USD |
Evaluation
Apple's mission statement:
Дата добавления: 2015-07-26; просмотров: 246 | Нарушение авторских прав
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| Promotion 1 | | | To offer the best possible personal computing technology, and to put that technology in the hands of as many people as possible. |